Growth Analytics Lead: Marketing ROI & Insights

Your role in our mission We are seeking a data-driven and ROI-focused Senior Analyst to join our Marketing Analytics team. This role is a cornerstone of our growth engine, responsible for optimizing acquisition strategies across email, affiliates, and multi-channel performance campaigns. Your mission is to bridge the gap between complex data sets and high-impact business decisions that improve marketing efficiency and scale our customer base. How You’ll Make An Impact Conduct deep-dive analyses to uncover insights that drive profitable customer acquisition and long-term engagement. Design, execute, and analyze rigorous A/B and multivariate testing frameworks to optimize conversion rates and spend allocation. Support Product and Marketing teams in designing high‑performing customer journeys, focusing on the cadence and sequence of interactions that maximize LTV. Build and maintain automated dashboards in Looker Studio or Tableau to track real‑time performance, attribution, and CPA. Use predictive insights to lead budgeting, forecasting, and what‑if scenario planning for quarterly growth targets. Act as a bridge between Marketing, Product, and Data Science to ensure data integrity and alignment on overarching strategic goals. Present findings and recommendations to stakeholders at all levels. Skills That Will Help You Thrive Bachelor’s Degree in a quantitative (STEM) field with 5+ years of analytics experience (or a Master’s with 3+ years). Specific experience in Fintech or Financial Services is highly preferred. Mastery of SQL and Advanced Excel is required. Proficiency in Python or R for statistical modeling and data manipulation is preferred. Experience with Looker Studio, Tableau, or similar platforms; you know how to build a dashboard that tells a story at a glance. Deep understanding of hypothesis testing, incrementality, and experimental design. Familiarity with cloud data warehouses (e.g., Snowflake, BigQuery) and a clean data mindset. Exceptional communication skills with the ability to translate technical findings into a compelling business case for senior leadership. Ability to manage multiple high-priority projects simultaneously in a fast‑paced, evolving environment. Resources to Help You Prosper A hybrid connection: a hybrid environment (2 days/week in our SF office) that balances high-touch collaboration with the flexibility of remote work. Competitive salary and a 401(k) with a 5% company match to build long-term financial security. Holistic well‑being: flexible time off, paid parental leave, an annual wellness allowance, and comprehensive health coverage. Professional & personal growth: Udemy access, childcare assistance, pet insurance, and additional savings through Beneplace. $131,000 - $164,000 a year Compensation details: The salary for this position is $131,000 - $164,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors. Equal Employment Opportunity Statement Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non‑US citizens and will provide green‑card sponsorship. Applicants have rights under Federal Employment Laws. Family & Medical Leave Act (FMLA). Equal Employment Opportunity (EEO). Employee Polygraph Protection Act (EPPA). #J-18808-Ljbffr