Marketing analytics and insights mgr

The Communications Insights & Analytics Manager leads SLB's enterprise communications measurement program, helping the organization understand the impact of its communications activities and make more informed business decisions.This role transforms data from communications, marketing and digital channels into actionable insights that guide strategy, improve performance, strengthen reputation and optimize investment across the enterprise. Leveraging advanced analytics, automation and emerging AI capabilities, the role continuously evolves how communications impact is measured, understood and optimized.Working closely with Communications, Marketing, IT and external vendors, the role develops reporting products, establishes measurement standards and delivers analytics across web, internal communications, external communications, campaigns, earned media, social media, and other digital channels.The role serves as a strategic advisor to Communications leadership, providing the measurement, insights and recommendations needed to inform planning, prioritization and investment decisions across the enterprise.Key ResponsibilitiesCommunications Insights and Analytics StrategyLead the Communications Insights and Analytics Program and drive the evolution of SLB’s enterprise communications measurement capabilities, reporting framework and analytics roadmap.Define KPI frameworks, measurement standards and methodologies that connect communications outcomes to business objectives.Establish benchmarks and performance targets that help leaders assess impact and identify opportunities for improvement.Identify emerging trends, risks and opportunities through data analysis and proactively provide strategic recommendations.Advance the use of analytics, automation and AI to improve how communications impact is measured and understood.Reporting Products & InsightsDesign reporting products that provide executives, Communications leaders, campaign managers and channel owners with clear, decision-ready insights.Translate complex communications and digital marketing data into meaningful insights, recommendations and business implications.Deliver quarterly business reviews highlighting performance drivers, emerging trends, risks, opportunities and strategic priorities.Analyze communications effectiveness across channels, audiences and campaigns to inform future investment and strategy decisions.Continuously improve reporting products to ensure they remain relevant, actionable and aligned with stakeholder needs.Technology & Data ManagementManage vendors and technologies that support the communications analytics ecosystem.Partner with IT to ensure communications data is reliable, secure, governed and scalable.Improve reporting automation, data quality and operational efficiency while reducing manual processes.Evaluate new technologies and AI-enabled capabilities that strengthen analytics and insight generation.Stakeholder Partnership & InnovationPartner with Communications leaders to identify critical business questions and develop measurement approaches that support strategic decision-making.Guide stakeholders in interpreting performance data and translating insights into actions that improve communications effectiveness.Train stakeholders on reporting products, KPI interpretation, measurement best practices and data-driven decision-making.Foster a culture of measurement, accountability and continuous improvement across the Communications function.Required Qualifications5–8 years of experience in communications analytics, digital marketing analytics, business intelligence, or a related field.Demonstrated experience using GA4, GTM, Looker Studio/Power BI, BigQuery, SQL and Python to analyze communications and digital marketing performance.Experience synthesizing quantitative and qualitative data into executive-level insights and recommendations.Demonstrated success designing executive reporting products, KPI frameworks and enterprise measurement standards.Strong analytical, presentation, communication, and stakeholder management skills.Preferred QualificationsBachelor's degree in Data Science, Statistics, Computer Science, Business Analytics, Marketing Analytics, or a related discipline.Google Analytics, Business Intelligence, or related certifications.Experience applying generative AI tools to improve analytics.Knowledge of media intelligence, social intelligence, sentiment analysis, audience intelligence or reputation measurement.Experience with communications, media intelligence and marketing platforms such as Talkwalker/Meltwater, Hootsuite, Sitecore, Brightcove, LinkedIn, Meta, Semrush, Folloze, TyGraph, Workshop, Emarsys.Experience leading analytics transformation initiatives or enterprise reporting programs.Leadership CompetenciesStrategic Thinking – Connects analytics to business priorities and long-term objectives.Business Partnership – Builds trusted relationships and helps stakeholders make informed decisions.Analytical Excellence – Applies sound analytical thinking to solve complex business challenges.Influence & Communication – Presents complex information in a clear, compelling, and actionable way.Execution – Delivers high-quality reporting products with accuracy and attention to detail.Innovation – Embraces new technologies and AI capabilities to improve communications analytics.ALL APPLICANTS FOR U.S. ROLES MUST CAREFULLY READ ALL THE SUPPLEMENTAL U.S. SPECIFIC INFORMATION LISTED BELOW.SLB is committed to a culture where everyone feels like they belong. To learn more about our diversity, equity, and inclusion commitments, please visit our Diversity & Inclusion | SLB (slb.com) page for more information.When certifying your application, you are also certifying on reading and understanding all of the below supplemental information. For purposes of the application and the below information, Company shall be defined to mean SLB. Please note that the below supplemental information and the employment application are NOT a contract.EQUAL EMPLOYMENT OPPORTUNITY & VETERANSCompany policy is to provide every individual a fair and equal opportunity to seek employment and advancement at the Company without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship, genetic information, veteran or military status, disability, creed, ancestry, pregnancy (including pregnancy, childbirth and related medical conditions), marital status or any factors protected by federal, state, or local laws. We are an "Equal Opportunity Employer". For more information please, refer to the latest version of "Know Your Rights" poster and the "Pay Transparency Nondiscrimination Poster" located here: The Company is a VEVRAA Federal Contractor - priority referral Protected Veterans requested.REASONABLE ACCOMMODATIONSThe Company will endeavor to make a reasonable accommodation / modification to the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operation of our business, in accordance with applicable federal, state, and local law. If you believe you require such assistance to complete the application or to participate in the interview process, please contact View email address on click.appcast.io to request assistance. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to.AUTHORIZATION FOR EMPLOYMENTPursuant to the Immigration Reform and Control Act of 1986, all applicants who are offered and accept employment must produce documents establishing their identity and authorization for employment in the United States. These documents must be produced no later than seventy-two (72) hours after employment commences. In addition, all applicants who are offered and accept employment will be required to verify their employment authorization under oath by signing a USCIS Form I-9. SLB is an E-Verify employer.APPLICATION CERTIFICATIONWhen applying to a job please read the application carefully before certifying that all of the answers you have given are true, accurate and complete. Ensure that you have read and fully understand the questions asked in the application. Unless noted otherwise, by certifying the application, you are also agreeing to and/or authorizing the following:You understand that any omission and/or misrepresentation of any fact from or on the application or during any interview will result in immediate rejection of the application, or if hired, will be cause for immediate dismissal.You certify that you have read and understand all the supplemental information listed on the job description page for the job that you are applying for.You authorize the Company to contact the education institutions that you have attended and for the Company to make any further investigations deemed necessary in connection with your application for employment.You authorize the Company to inquire about, investigate and obtain copies of any records which relate to you from your former employers and educational institutions.You release the Company and all affiliated persons and entities, as well as any person or institution that provides the Company with any lawful information about you, from any and all liability whatsoever resulting from any such lawful inquiry, investigation, or communication.You agree that if hired, you will review and become familiar with all the rules and regulations of the Company.You understand and agree that nothing in the application or supplement shall constitute an offer, a contract, or a guarantee of employment for a specific period of time.If hired, you understand that your employment may be terminated with or without cause and with or without notice at any time, at the will of the Company or yourself, for any or no reason.If hired, you understand that no supervisor or manager has authority to make an agreement to the contrary changing employment at-will.If hired, you understand that the Company and all plan administrators shall have the maximum discretion permitted by law to administer, interpret, modify, discontinue, enhance, or otherwise change all policies, procedures, benefits or other terms and conditions of employment.You understand that any application that is filled out will be in effect for 90 days from the date you certified it and, if employment is not offered within the 90-day period, you understand that you must reapply to be considered for future employment.You understand that your application for employment in no way obligates the Company to employ you.STATE INFORMATIONPlease read below any applicable State Information. By certifying the application, you are also certifying that you have read and understood any applicable State Information that is listed below.ARIZONA APPLICANTS ONLY: To the extent required by applicable law, the Company maintains a smoke-free workplace.CALIFORNIA APPLICANTS ONLY: I understand the Company may obtain, without using the services of a third party investigative consumer reporting agency, public records pertaining to my character, general reputation, personal characteristics, or mode of living during its evaluation of my application for employment and, if employed, during my employment. By checking the following box, I waive my right to receive copies of public records obtained by the Company.MASSACHUSETTS APPLICANTS ONLY: Note that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.MARYLAND APPLICANTS ONLY: Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a lie detector test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.NEBRASKA APPLICANTS ONLY: By certifying the application you, hereby give consent to any and all prior employers of yours to provide information with regard to your employment with prior employers to SLB.About SLB:We are a global technology company, driving energy innovation for a balanced planet. Together, we create amazing technology that unlocks access to energy for the benefit of all.:At SLB, we recognize that our innovation, creativity, and success stem from our differences. We actively recruit people with a diverse range of backgrounds and cultivate a culture of inclusion that unlocks the benefits of our diversity. We want to ensure that everyone feels a sense of belonging here and we encourage, enable, and empower our people to foster inclusivity, build trust, and demonstrate respect for all across the organization.:Global in outlook, local in practice - and with a united, shared passion for discovering solutions, we hire talented, driven people and support them to succeed, personally and professionally.Department:Marketing & Technology