Social Media & Digital Marketing Specialist

Social Media & Digital Marketing SpecialistThe Social Media & Digital Marketing Specialist manages The Salvation Army's interactions with the public through implementing content strategies on social media platforms. The Social Media & Digital Marketing Specialist will represent the Hawaiian and Pacific Islands Division by increasing its social media presence. This position will run organic and paid advertising campaigns and drive engagement by creating original and various forms of visual and impactful content. The Social Media & Digital Marketing Specialist will be able to engage influencers and manage our online community by responding to comments across platforms.Responsibilities:Day-to-day management of social media communities, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possibleWork with individuals and teams across the organization to coordinate appropriate responses to conversations, especially during crisesExponentially increase the size and engagement of our social media communityGenerate proactive user engagement of TSA influencers and journalists; build bridges through users, especially on blogs; increase the size of and nurture that community to amplify fundraising effortsEstablish and manage new social profiles, as well as assisting corps/programs in managing theirsMaintains and monitors TSA's social media digital presence across platformsManage social media communications calendar and syndication schedules, with content from contributors throughout the division and territoryCurate and create content, including copy writing, content sourcing, and aggregation, work with other departments on all aspects, as neededDevelop content production schedule, using networking tool such as Hootsuite; develop processes and workflows to maximize content output with available resourcesConduct an audit of existing social media presencesIntegrate social media efforts with those in web and digital media, media relations, marketing, fundraising, and moreStay up to date with latest social media best practices and technologiesProperly brand existing and new profiles in all main social networks (Facebook, LinkedIn, Instagram, etc.)Find and manage all auto-generated profiles and directory entries, claim where possible, and supply correct identifying information and branding, particularly on location-based social networks (e.g., Yelp, Foursquare, Google, etc.)Work closely with territorial and divisional headquarters to build the brand in the social and digital media spaceAttend relevant community events, corps events. Visit corps sites and take photos and conduct interviewsProduce and manage reporting and analytics of all social media activity, including weekly, monthly and quarterly reportsIdentify trends and relay learnings back to the team to help guide content, marketing and fundraising strategyMeasures the success of social media campaigns, deliver regular updates to directors concerning traffic and conversion of visitorsThis position will also support the Donor Data Management Director during the holiday season by assisting with data and donation processing.Qualifications:Have a bachelor's degree in marketing, Communications, or a relevant fieldProven work experience in social mediaAble to work with and develop a marketing plan.Ability to develop the right voice for each social media platform.Proven ability to build social media communities.Understanding of graphic design principles and photographyHands on experience in content managementExcellent copywriting and communication skillsSolid knowledge of SEO, keyword research and Google AnalyticsAnalytical and multitasking skillsKnowledge of database maintenance preferred.Capable of maintaining a high level of integrity and confidentialityMust be a team player, take initiative, and be flexible in assisting others to the best of their ability to ensure an accurate work productReliable, dependable, and adaptableBe able to work with all ethnic and socio-economic populations and personalitiesMake a commitment to abide by Salvation Army Policies and ProceduresAbility to think independently and resolve problemsAbility to work in a fast-paced environmentAbility to manage multiple projects to completion on a timely basisAbility to research informationWorking knowledge of diverse software applications and ability to use new software programs and databases with basic trainingMust maintain a courteous and cooperative manner with all external and internal clients and always demonstrate respect and a positive attitude toward them during the assigned workdayEqual Opportunity Employer. Minorities/Women/Veterans/Disabled