SVP, Marketing

SVP, Marketing

BrightStar Care is seeking a Senior Vice President of Marketing to lead the next phase of growth and evolution for one of the nation's leading home care brands. Reporting directly to the Chief Growth Officer, this newly created role will serve as the senior marketing leader for a network of more than 230 franchise owners operating over 430 locations across the United States. The SVP of Marketing will lead a newly redesigned marketing organization responsible for brand strategy, demand generation, marketing operations, franchisee marketing enablement, and AI-assisted marketing innovation. This leader will oversee the continued development of the marketing function while helping the organization leverage emerging technologies to improve marketing effectiveness, scalability, and local market support. Beyond leading the internal team, the SVP will serve as a key partner to BrightStar Care's franchise owners, helping ensure that marketing investments drive measurable business results while building confidence in the company's long-term marketing strategy. This role is well suited for a marketing executive who enjoys building teams, leading through change, balancing strategy with execution, and working closely with stakeholders across a large franchise network.

Why This Role Is Different

Lead an AI Marketing Transformation

BrightStar Care is investing in the future of marketing. You will help define how AI is used to create content, optimize campaigns, personalize customer engagement, improve local marketing execution, and increase marketing efficiency across the organization.

Build the Future-State Marketing Organization

Lead a newly redesigned team spanning Brand & Content, Performance Marketing, Marketing Operations, and Franchisee Enablement. You'll help complete the transformation, hire key leaders, and establish the operating model for long-term success.

Drive Growth at Scale

Influence marketing strategy across more than 430 locations nationwide while helping franchise owners generate demand, build brand awareness, and grow revenue in their local markets.

Partner Directly with Executive Leadership

As a member of the senior leadership team, you'll work closely with the Chief Growth Officer and executive peers to shape enterprise strategy and growth initiatives.

What You'll Own

• Enterprise marketing strategy and brand leadership
• AI-powered marketing innovation and adoption
• Consumer demand generation and lead growth
• Marketing technology and digital transformation
• Franchisee marketing enablement and activation
• General Marketing Fund strategy and stewardship
• Team development and organizational leadership
• Executive-level performance reporting and business outcomes

What We're Looking For

You are a transformational marketing leader who embraces technology, innovation, and change and have successfully led marketing organizations through growth, modernization, or digital transformation and understand how AI can enhance—not replace—great marketing.

You Bring:

• 10+ years of progressive marketing leadership experience
• Experience leading integrated marketing organizations
• A track record of building high-performing teams
• Strong executive communication and stakeholder management skills
• Deep understanding of digital marketing, demand generation, and marketing technology
• Experience driving organizational transformation and change management
• Passion for leveraging AI and emerging technologies to create competitive advantage

Preferred Experience

• Franchise or multi-location businesses (Highly preferred)
• Healthcare, home care, senior care, or other trust-based service industries
• AI adoption, marketing operations modernization, or digital transformation initiatives
• Private equity-backed or high-growth organizations

This is a rare opportunity to shape the future of marketing at one of the nation's leading home care brands. If you're excited by transformation, innovation, AI, and the opportunity to make a measurable impact at scale, we'd love to hear from you. Apply Now