Engagement Marketing Manager

Carrum Health Marketing Role

At Carrum, we live and breathe the mission of transforming the healthcare system to create an unmatched experience for patients. If you are passionate about changing healthcare and want to finally get rid of surprise bills, poor quality, and high prices, while thriving in an entrepreneurial, cutting-edge environment, we would love to connect with you. In 2014 Carrum reinvented the Centers of Excellence (COE) category in digital health. Today, 90% of the US population lives within 50 miles of a Carrum COE and our providers rank in the top 10% nationally. Our team's execution has been recognized by the venture community and we've raised more than $96M in aggregate from investors like OMERS, Tiger Global Management and Wildcat Ventures. Our impact has been externally proven in a 2021 RAND Corporation study and featured as a Harvard Business School (HBS) case study.

Reporting to the Director of Engagement Marketing, you'll serve as a strategic marketing partner — connecting member engagement, employer relationships, and cross-functional teams to build programs that drive real utilization and demonstrate measurable value. You won't be handed a playbook. You'll help write it. The salary range for this role is $115,000 -$130,000 depending on geography and level of experience, plus equity and an annual bonus.

You're excited about this opportunity because you will...

• Own employer marketing strategy — partner closely with Client Success to support HR and benefits leaders with data-backed activation strategies that drive awareness, registrations, and engagement.
• Turn data into direction — use behavioral signals, engagement trends, and population insights to inform campaign strategy and identify the highest-impact opportunities.
• Shape and orchestrate campaigns — define audience, messaging, and channel approach, then partner with Content and Automation teams to bring programs to life.
• Connect marketing to the member journey — ensure programs move people from awareness through enrollment and into active use, reducing friction at every step.
• Drive precision marketing — reach the right members at the right moment using targeted campaigns, geo-based strategies, and service-specific messaging.
• Optimize through collaboration — work across Automation, Data, Content, Product, and Care teams to test, learn, and improve continuously.
• Make performance meaningful — translate campaign results into clear insights that connect marketing activity to registrations, engagement, and member outcomes.
• Build for scale — identify what's working and help codify it into repeatable playbooks that can be applied across clients and populations.
• Support growth initiatives — bring the member and employer perspective into new product launches and partner integrations.

You measure success by your ability to translate marketing into real outcomes — driving registrations, engagement, and ultimately helping members access high-quality care.

We're excited about you because...

• 5+ years of strategic marketing experience in a complex, multi-stakeholder environment — B2B2C experience is strongly preferred.
• We're equally excited about backgrounds in digital health, benefits technology, fintech, HR tech, insurance, or any space where you've had to market through an employer or intermediary to reach an end consumer.
• A bias toward outcomes, not activity — you measure yourself by engagement, activation, and ROI, not impressions and sends.
• Data fluency — you're comfortable working with behavioral and utilization data to identify trends, segment audiences, and inform strategy.
• Stakeholder credibility — you've influenced risk-averse decision-makers with data-backed recommendations and the confidence to guide — not just inform — decisions.
• A practical AI toolkit — you use AI to move faster and think sharper, not as a novelty.
• Cross-functional instincts — you don't just keep people informed. You align, collaborate, and move work forward together.
• Intellectual curiosity — you stay current on shifts in consumer behavior, emerging channels, and the broader landscape of employer-sponsored benefits — and you translate those signals into strategy.
• A builder's mindset — you're energized by ambiguity, comfortable operating without a complete roadmap, and skilled at creating momentum in complex environments.

Why you'll love working with us...

We're a hard-working, humble, and compassionate group motivated to solve the hard problems in healthcare today. You'll work with talented, experienced co-workers from companies like Booz & Company, Livongo, 98point6, Google, and Optum. We believe in using data to inform decisions, technology to make our jobs easier, and creative thinking to pave the future. We are working with some of the most recognized and esteemed names in the country. Top hospitals like Johns Hopkins, Mayo Clinic, Stanford Health Care, Scripps Health, and Rush Health have joined our platform. Employers who use our benefit include US Foods, United Airlines, and large public sector organizations like the self-insured schools of California, and the State of Maine. We empower team members to be autonomous and provide a collaborative environment where you get support and healthy feedback. You can bring your authentic self to work every day and are encouraged to help others do the same. We carve out time to let go of work to celebrate our successes and have fun. We're a remote-first company with employees all over the United States and two office locations in San Francisco and Chicago. We support our employees during the work day and beyond with flexible working hours, generous time off, paid parental leave, and opportunities to connect with coworkers both virtually and in-person. We embrace our team's diversity of thought, experience, and interests and know that doing so makes us stronger as a company. Carrum has an active employee-led Diversity, Equity, Inclusion, and Justice (DEIJ) committee and several employee resource groups (ERGs). Our ERGS help employees build stronger connections through social, educational, and community activities.

Other benefits:

• Stock option plan
• Flexible schedules and remote work
• Chicago and San Francisco offices available
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan

About Carrum

We're a health tech company that brings value-based care to the masses. We help employers deliver a memorable patient experience, immediately lower healthcare costs, and drive better outcomes and achieve this through the power of technology and human-centered design. Since launching in 2014, we've partnered with Fortune 500 employers and top hospitals across the nation. We've been recognized by Harvard Business School and featured in TechCrunch, The Los Angeles Times, Washington Post, and Modern Healthcare. We believe we're only scratching the surface of our opportunity and we're looking for incredible people like you to help us realize our full impact. Carrum Health is an equal opportunity employer and encourages all applicants from every background and life experience.