Fitness Director/ General Manager

Fitness Director / General Manager

Workout Anytime is searching for a high-energy, sales-driven Fitness Director / General Manager who is passionate about fitness, personal training, and helping people change their lives through health and wellness. This is not just a management position we are looking for a leader who understands how to build a fitness culture, drive personal training revenue, coach a team, and create an exceptional member experience. The ideal candidate must hold a nationally recognized personal training certification and have a proven history of personal training sales success. Our Fitness Director / GM will lead by example, build relationships with members, coach staff development, and help members find the best solutions to support their fitness journey.

Compensation: $20.00 per hour

Benefits & Compensation

• Competitive base salary plus commissions on memberships and personal training sales
• Performance bonuses and incentive programs for exceeding revenue and retention goals
• Paid time off and benefits
• Complimentary gym membership and employee discounts
• Discounts on supplements, apparel, and wellness services
• Ongoing education and professional development opportunities
• Discounted certification renewals and continuing education support
• Recognition programs celebrating performance and leadership
• Career growth opportunities into multi-club management and senior leadership positions

Responsibilities

• Drive overall club performance in memberships, personal training sales, retention, and revenue growth
• Lead and develop a high-performing fitness and sales team
• Conduct fitness consultations, success sessions, and personal training sales presentations
• Use solution-selling techniques to connect members with the best services and wellness amenities for their goals
• Build relationships with members and create a welcoming, motivating environment
• Train and coach staff on membership sales, referrals, lead generation, and personal training conversions
• Maintain accountability around club operations, cleanliness, and member experience
• Thrive in a fast-paced environment while balancing multiple priorities and responsibilities
• Meet and exceed challenging monthly sales and production goals
• Create a positive team culture focused on health, accountability, and growth

Qualifications

• Nationally recognized Personal Training Certification required
• Proven history of successful personal training sales
• Previous fitness management or leadership experience preferred
• Strong understanding of sales, lead management, and member retention
• Passionate about health, wellness, fitness, and helping others succeed
• Competitive, results-driven, and self-motivated
• Excellent communication and leadership skills
• Ability to mentor, coach, and inspire a team
• Comfortable working in a fast-paced, goal-oriented environment

About Workout Anytime

Atlanta-based Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!

Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.

Mission

To provide a friendly, convenient, life-changing journey with passion.

Vision

To reshape the fitness community where everybody aspires to be the best they can be.

Values

• Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
• Care - We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
• Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.

Strategic Drivers

• Think Big
• Keep It Simple
• Do It With Integrity