Sr. Brand Planning Manager - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.


Job Title: Sr. Brand Planning Manager - HOKA

Reports to: Director, Brand Planning

Location: Portland, OR or Goleta, CA - Hybrid

The Role

At HOKA, our mission is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully, and inspire people to move. Our vision is to empower a world of athletes to fly over the earth.

As the Senior Manager of Brand Planning overseeing the Road & Trail Footwear categories, you will serve as a strategic advisor and planning partner to Brand Leadership, Product, and Merchandising teams. You will translate HOKA's long-term brand strategy into actionable, data-driven financial and operational plans that guide decision-making across the business.

In this role, you will lead both long-range (5-Year) planning and Seasonal Merchandise Financial Planning (MFP), ensuring alignment to brand strategy, product lifecycle, and marketplace priorities. You will influence cross-functional teams, provide executive-level insights, and help evolve planning capabilities, tools, and ways of working across HOKA and the broader Deckers organization.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Long-Range & Strategic Brand Planning

a. Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises

b. Align plans with brand strategy, product lifecycle, and financial targets

c. Partner with Brand Leadership, Finance, and Merchandising to drive alignment and clarity on long-term priorities

2. Seasonal Merchandise Financial Planning (MFP)

a. Develop seasonal financial plans that ladder to long-term targets and KPIs

b. Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management

c. Support S&OP processes with clear reporting and actionable insights

3. Planning Insights & Business Performance

a. Deliver executive-level insights on risks, opportunities, and performance trends

b. Translate marketplace trends, competitive intelligence, and seasonal hindsight into forward-looking strategies

c. Build executive-ready reporting, dashboards, and ad hoc analysis to support decision-making

4. Planning Insights & Business Performance

a. Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing

b. Drive consensus and clarity across a complex, matrixed organization

c. Champion continuous improvement in planning tools, processes, and operating rhythms

d. Serve as a trusted thought partner, bringing perspective-not just data-to key business decisions

Who You Are

• Curious, strategic, and analytically rigorous, with strong financial acumen
• An influential communicator who can translate data into clear, compelling narratives
• Have strong experience in the footwear and apparel industry, ideally in performance/athletic categories
• Demonstrate a proven track record of developing and maintaining strong cross-functional partnerships
• Bachelor's degree or equivalent experience
• 6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations
• Experience in performance running footwear or performance trail footwear categories
• Proven ability to influence senior leaders and drive cross-functional initiatives
• Deep understanding of financial planning, KPIs, and merchandise planning concepts
• Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred

What We'll Give You -

• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle

$131,400.00 - $177,400.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Portland, Oregon

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.