Director of Brand Performance

What We're Looking For

The Director of Brand Performance is a strategic leader and hands-on practitioner who brings deep expertise in paid and organic social and a visionary approach to building brand presence for B2B SaaS and tech companies. As a member of Obility's Leadership Team, this individual reports directly to the CEO and plays a critical role in shaping how Obility's clients build awareness, generate demand, and grow their brands across LinkedIn, Meta, and Reddit.

Responsibilities

Client Account Management
Manage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for a portfolio of mid-market and enterprise B2B SaaS and tech companies
Optimize accounts to client business objectives including pipeline, MQLs, cost per opportunity, and revenue
Own and present quarterly business reviews (QBRs) and State of Today's to clients, including senior leaders and C-suite stakeholders
Serve as a trusted strategic advisor to clients, proactively surfacing opportunities and recommendations

Brand Strategy & Asset Development
Help design and execute the Build Inevitability framework to help clients become the de facto solution for their ICP
Develop overarching brand performance strategy for clients, including assessment of existing creative assets used in awareness and demand creation campaigns
Build out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagement
Incorporate automation and AI workflows to streamline brand content development (e.g. Claude to Canva/Figma to create ads for different audiences)

Organic Social Service
Design and launch Obility's organic social service offering for clients, including strategy frameworks, content planning processes, reporting templates, and service documentation (The Obility Way)
Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client delivery
Develop and execute an internal strategy for creating demand for Obility via LinkedIn, Meta, and Reddit

Key Results Areas
75%+ client retention trailing 12 months
Client satisfaction scores of 8 or above per quarter
Successful launch of Obility's organic social service offering
Year-over-year and/or quarter-over-quarter improvement in client brand performance metrics (MQLs, pipeline contribution, cost per opportunity, brand engagement)
Measurable growth in Obility's own LinkedIn, Meta, and Reddit presence and inbound demand
Positive 360 feedback from team members and CEO each quarter

Desired Experience & Skills
6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generation
Demonstrated experience developing brand strategy and creative asset frameworks for B2B companies, including video, thought leadership, and zero-click content formats
Proven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clients
Demonstrated initiative building workflows and skills within Claude or other LLM
Strong presentation and communication skills, including experience presenting to director-level and C-suite executives

Compensation & Benefits
Base salary and profit share
25 paid days off in your first year plus 9 paid holidays
Fully remote work policy, 4.5-day work week
100% employer-paid health insurance, 3% employer contribution to 401(k)
12 weeks paid family/parental leave, 20 days paid sabbatical after 7 years
Regular virtual team events and once or twice yearly in-person company gatherings