Digital Marketing Specialist - Programmatic Trader

Job Description

Seeking qualified/experienced digital marketing strategist with programmatic trading experience, preferably familiar with the DoubleClick DSP (DBM/DCM/DV360/CM360/Display and Video 360). Responsible for managing programmatic campaigns, social media campaigns, digital media buying, adjusting existing budgets, insertion-order/line-item targeting, uploading display, YouTube and OTT/CTV video ads.

FUNCTION OVERVIEW: This position will join the Digital Ads team, handling paid media efforts, specializing in media planning/optimization and ad/creative organizer.

Qualifications & Responsibilities

Minimum 1 year of hands-on experience with a DSP or ad buying platform such as: Google DoubleClick/DV360 or DataXu or TradeDesk.

Google Analytics, YouTube Ads, Google Data Studio or Facebook/Meta Ads experience is a plus.

Familiarity and experience with landing page URLs, UTMs, first-party and third-party audiences.

Basic/Intermediate proficiency in Microsoft Excel required.

Ability to work independently and as a positive team player.

Ability to manage multiple projects simultaneously while meeting deadlines.

Can remain meticulous/detail-oriented and organized while performing repetitive tasks.

Strong understanding in the differences between insertion orders, line items, ad-sets, creatives etc.

Work with other departments to process ad assets (Upload, assign, turn live/active, etc.)

Actively optimize budget management, ad pacing and overall campaign spend.

Thoroughly analyze campaigns reports/data to ensure ads are serving correctly.

Execute programmatic campaigns from start to finish (setup, trafficking, optimization, reports)

Strong written and verbal communication skills.

Able to think critically and solve problems when errors occur.

Equal opportunity employer and drug-free workplace.

We offer competitive salary, excellent benefits including 401(k) with Company match, as well as vacation and paid holidays.