Demand Generation Specialist

Owning the demand generation strategy, the full-time salaried Demand Generation Specialist will build and run multi-channel campaigns, collaborate closely with SDRs and AEs, and work hands-on with marketing platforms in a remote environment. Key responsibilities Develop and execute multi-channel demand generation campaigns, focusing on both inbound and outbound strategies Collaborate daily with SDRs and AEs to ensure effective lead handoff and quality feedback loops Manage lifecycle marketing and performance marketing platforms, including building workflows and reporting metrics Required qualifications 6+ years of experience in demand generation, growth, or marketing operations within a B2B SaaS environment Proven track record of building demand generation functions or major channels from the ground up Hands-on experience with marketing automation platforms and lead scoring systems Direct experience working with SDR and AE teams on lead quality and handoff processes Familiarity with account-based marketing (ABM) strategies for enterprise accounts is a strong plus