Founding Marketer
$102k - $208kClera
Job Description
Job Description
About the Role
This is a rare opportunity to be the first marketer at a well-funded B2B developer tools company, building the brand, content engine, and go-to-market narrative from scratch. You'll work in close creative partnership with the CEO — who will be an active marketing collaborator, not a hands-off delegator — to define positioning in a category still taking shape. Your work will directly shape how technical buyers understand and adopt the product.
What You'll DoOwn product marketing strategy, positioning, and competitive differentiation for an audience of engineers and product leaders.
Build a long-form content strategy — blog posts, guides, and educational material — rooted in real customer use cases designed to earn organic attention.
Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
Own the website strategy, ensuring it speaks directly to customer problems rather than just listing features.
Activate founder and team voices across social, newsletters, and industry channels to build authentic presence.
Lead pipeline and awareness programs including developer conferences, executive dinners, and targeted campaigns.
Build competitive collateral and frameworks that sharpen GTM team conversations in the field.
Establish the systems, processes, and infrastructure of a marketing function from the ground up.
4+ years in product marketing, growth marketing, or content marketing in B2B environments.
Demonstrated experience marketing to technical buyers — engineers, product leaders, developer audiences — with a strong grasp of how they evaluate solutions.
Solid product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
Exceptional writing skills that translate technical complexity into clear, compelling narratives.
Track record of building earned content that drives organic engagement and measurable business results.
Comfort and confidence owning the full marketing function independently, building systems rather than just operating within them.
Experience with demand generation including developer conferences, executive engagement, and pipeline creation.
Background in developer tools, APIs, infrastructure software, or AI products strongly preferred.
Experience building founder or executive thought leadership programs is a plus.
Salary range: $102,000 – $208,000 USD annually. Visa sponsorship is not available for this role.
LocationHybrid in San Francisco, CA .
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