Director of Product Growth

Role Description

Ethos is looking to hire an operator with a deep strategy and operations background to stand up and scale new business lines within our fast-growing Direct-to-Consumer business. You'll take new bets from zero to one and then to scale - building the business around them and owning the outcome end-to-end.

Our consumer business has endless whitespace - adjacent product lines, new regions, and new go-to-market motions waiting to be built. Your job is to take a new business opportunity from zero to one and then to scale, partnering with product, marketing, sales, engineering, and partnerships to make it real. This is not a role for someone who recommends. It's for a builder and an operator who owns the outcome with a founder mindset.

This is a role with a significant runway. As you prove you can stand up and scale new business lines, the natural path is toward broader general management or product leadership - owning larger swaths of the business over time. If you want to operate at the center of a high-growth consumer business and work with a fast moving AI-native team, this is it.

Duties and Responsibilities

• Own new business lines from zero to scale, with full accountability for the outcome.
• Set the strategy and sequence the bets, deciding what to build and how to win.
• Build the go-to-market from the ground up, defining positioning and pricing.
• Own the economics, building the business case and modeling unit economics.
• Identify and establish the GTM and distribution partnerships needed to launch and scale new business lines.
• Act as the connective tissue across product, product marketing, sales, engineering, operations, and partnerships.
• Get hands-on wherever it moves the business, running analysis and digging into the funnel.
• Develop a nuanced understanding of how products, channels, and teams interplay.
• Champion AI-native workflows across every function you touch.

Qualifications

• 10+ years total experience, ideally 3+ years in a top-tier management consulting firm or investment banking.
• 3+ years in biz-ops, a GM/business-building role, or a founding role at a high-growth, venture-backed company.
• A builder at heart, energized by standing things up from scratch.
• True operator mindset, owning outcomes and overcoming blockers with rigor.
• Track record of delivering results directly in fast-moving environments.
• An AI builder, with experience in creating agentic workflows and internal tools.
• Ability to go deep and zoom out, thinking strategically about implications and next moves.
• Structured thinking to tackle complex, ambiguous problems.
• Exceptional communicator, able to craft narratives for both C-level strategy and operational details.
• Sharp decision-making with a bias for action and speed.

Requirements

• Experience in managing and scaling new business lines.
• Strong analytical skills and ability to model unit economics.
• Proven ability to build go-to-market strategies.
• Experience in establishing partnerships for business growth.
• Hands-on experience in operational roles.

Benefits

• Competitive salary range of $169,000 - $298,000.
• Comprehensive benefits package.
• Opportunities for professional growth and development.