Senior Product Manager TW & Health and Nutrition

Position Summary: The Health & Nutrition Product Manager provides strategic and practical input for specific H&N product offerings for the product life-cycle for our domestic and international markets. This role manages marketing campaigns, analyzes sales reports, market performance, financial impacts, trends, and merchandising strategies. Manages new and existing products to meet corporate goals. Serves as champion for their product lines.Essential Function and Responsibilities:Develop new productsDiscover and analyze local market trends and consumer needs to develop launch list Work with Science Team on formulation development Check with local consultant on formulation of launch items; file or register the formulation and product with local health authorities for approvalComplete Competitive Analysis on new potential products and existing products data on Competitive productsAnalyze market potential to identify pricing points and get pricing approvalWork with cross-functional teams on creating labels, sales aids, and marketing materials, including videos, flyers and infographicsCreate white papers and training and/or marketing materials of launch itemsFollow up order status of first shipment and work with Purchasing to get first order shipment delivered on time for product launch Implement process for product releaseAudit pricing, image, and contents of new products on web portals and web landing sitesManage existing productsCoordinate, monitor and capitalize performances of products Plan and prepare advertising and promotional material to increase sales and create with CS advertising and promotional materialsKnow local market tends to promote products and stimulate salesManage websites including Nutrametrix to ensure correct product information and placement is displayed correctlyUpdate white papers with Science Team for changes in local product regulations Revise labels with Science Team for changes in formula and/or local product regulationsCreate updated labels, product images and marketing/advertising materials with CS & local team, following up the review processUpdate product info and image when new-labeled products start to sell locallyDevelop and execute promo plans to stimulate sales of slow-moving items and expiring stock Create presentation slides of products with local teamsWork with cross-functional teams to resolve all issues, related to products Coordinate projects between headquarters and local teams; act as a communicator between headquarters and local teamsHandles escalated issues to provide effective resolution Partner with the International Country teams, Executive Management, Quality Control, Legal, Purchasing, Accounting, IT, and Creative Services groupsTrains and assists employeesWorks within budgetary controlsPerforms any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.Education & Experience:Bachelors degree in Business, International Business, Marketing, or related field recommended. Equivalent work experience in these fields will be considered as relevant to this recommendationTwo (2) to three (3) years of experience in product management, project management, brand management, marketing, or merchandising.Demonstrated experience in health and nutrition products, compounds, and ingredients.Computer/Communication Skills:Ability to be consistent and remain determined, focused, confident, and in control under pressureProficient use of MS Office programs: Word, Excel, and Outlook, requiredAbility to present training topics to small or medium sized groupsHigh energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activitiesAbility to get along and work with diverse personalities; tactful, mature, flexible Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approachAbove moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; creative problem solving; complex problem solving; and judgment.Ability to establish credibility and be decisivebut can recognize and support senior managements preferences and priorities to advance the organizationTravel:Remote work with business approvalAnnual conference participation and related travelPhysical Requirements and Work Environment:Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinetsRegularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouchRaise and lower an object from one level to the another, less than twenty (20) pounds. Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordinationNormal or corrected hearingMust be able to perform in an office environment where ninety (90) percent of work is performed sitting.Occasional long or irregular hours of workEqual Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.Location: Greensboro, NC