Account Executive Loyalty Marketing

Job Description

Job Description

About Scenic Group  
For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands – Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours – Scenic Group offers transformative experiences that provide unparalleled access to the world’s most breathtaking destinations across all seven continents. 
Scenic Luxury Cruises & Tours’ ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™, are pioneers in expedition and discovery cruising – blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season. 
Celebrating a decade of excellence in 2024, Emerald Cruises & Tours continues to expand its fleet of innovative ships on the world’s rivers and luxury ocean yachts. Emerald Azzurra and Emerald Sakara will be joined by Emerald Kaia in Spring 2026, further enhancing luxury yacht cruising with itineraries across the Mediterranean, Adriatic, Caribbean and Central America, Seychelles and Indian Ocean. Additionally, Emerald Astra, debuting in Spring 2026 as the 10th Emerald Star-Ship in the river fleet, will elevate Emerald’s renowned river cruising experience. Looking ahead to 2027, the 11th Star-Ship, Emerald Lumi, will mark the brand’s first sailing on the Seine River, offering roundtrip cruises from Paris. The fleet will further grow with Emerald Raiya (2027) and Emerald Xara (2028), offering new boutique superyacht itineraries in warm-water destinations. 
Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey – whether on river, ocean, or land – brings moments of wonder and creates memories that last a lifetime. 
Scenic Group US/LATAM is looking to hire a  Loyalty Account Executive to join our team at our Hollywood, FL corporate office.  
We are seeking a dynamic and detail-oriented  Loyalty Marketing Account Executive to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.  

Responsibilities:   
Coordination of Loyalty Program Initiatives :  
•Communicate updates to the loyalty programs for the US & LATAM markets.  
•Collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies.  
Customer Engagement Strategies & Event Coordination:   
•Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions.  
•Organize and travel to loyalty events around the country to engage loyalty members.  
•Manage budget for events, purchase ordering and oversee invoice processing. 
•Provide post-event reporting. 

 
Communications and Reporting   
• Create compelling content, including email campaigns, social media posts, and promotional materials, to communicate loyalty program benefits and updates. 
• Assist with CRM data collection 
• Craft engaging and personalized communication to nurture customer relationships and drive program participation.  
• Answer inquiries and resolve issues from Contact Center and loyalty guests. 

 
Collaboration with Stakeholders:   
•Work closely with the marketing, sales, and contact center teams to align loyalty initiatives with overall business objectives.  
•Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.  
• Utilize CRM data tools to measure the effectiveness of loyalty initiatives and provide regular reports to the marketing and leadership team.  
•Identify opportunities for improvement based on customer behavior and feedback.  

 

  Collaboration with Stakeholders:   
•Work closely with the marketing, sales, and customer service teams to align loyalty initiatives with overall business objectives.  
•Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.  

Qualifications:   

• Bachelor's degree in Marketing, Business, or a related field.  
• 1-2 years’ experience in loyalty marketing or a similar role.  
• Strong analytical skills with the ability to interpret data and draw actionable insights.  
• Prior event experience (planning & executing) highly preferred.   
• Excellent presentation, organizational, written and verbal communication skills.  
• Proficiency in marketing tools and platforms, as well as Microsoft Office suite.  
• Creative thinking and problem-solving abilities.  
• Detail-oriented, organized and concise. 
• Positive attitude, professional demeanor and adaptable to a changing environment  
• Ability to manage multiple tasks and deadlines in a fast-paced environment.  
• Ensuring regulatory or brand compliance deadlines are met 

 
What we offer:  Generous vacation and paid time off policy 

• Medical/dental/vision insurance 
• Commuter benefits 
• 401k (match) 
• Dental insurance 
• Healthcare spending or reimbursement accounts such as HSAs or FSAs 
• Retirement benefits or accounts 
• Employee discounts 
• Job Type: Full-time 

Work authorization:  

United States (Required) 
Note: Must be eligible for international travel (valid passport preferred).  

Scenic Tours USA, Inc. offers very attractive compensation package including a competitive salary and rich benefits package including, Medical, Dental and Vision coverage, Life Insurance, Short Term and Long Term Disability coverage and a 401k plan with a company match.
Scenic Tours USA, Inc. is an Equal Opportunity Employer.

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