Head of Revenue Marketing

Responsibilities Drive comprehensive marketing plans including budget allocation and resource management to align with Pigments go‑to‑market strategy. Define the integrated demand generation strategy across paid, organic, outbound and lifecycle channels to drive pipeline growth and expansion. Identify the highest‑value business triggers, intent signals, and account‑level indicators, then translate them into scalable growth plays that can be deployed across teams and segments. Develop quarterly pipeline and ROI targets, and present performance insights to the executive team. Build and scale the growth function by establishing core processes, metrics, and experimentation frameworks. Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency. Build processes, and activation models that operationalize efforts across outbound, ABM, digital, field, and sales‑led motions. Partner closely with regional sales leaders, field marketing, product marketing, marketing and revenue operations, and business development teams to align growth motions into go‑to‑market execution. Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays. Build, mentor, and manage a high‑performing team responsible for building and operationalizing strategic growth programs with speed, rigor, and strong cross‑functional alignment. Communicate strategy, progress, and recommendations clearly to senior stakeholders, building buy‑in for new approaches and influencing broader demand generation strategy. Requirements 10–15+ years of relevant growth and demand generation experience: Proven success leading strategic growth, demand generation, ABM, or outbound programs in a high‑growth B2B SaaS environment. Previous experience in a sales organization is a plus. g(... (including tools) Expertise in PLG, buyers journeys and lifecycle programs Modern GTM Tech Fluency: Hands‑on familiarity with tools and workflows across the modern growth stack, including Clay, N8N, Salesforce, Hubspot, Common Room, and similar platforms. Experience in leveraging agentic technology in a GTM context is a plus. Scalable Pro coordinated plays across marketing and sales channels to improve targeting, timing, and account engagement. Strong leadership, communication, and stakeholder management skills, with the ability to align cross‑functional teams and influence senior partners. Comfortable in high‑growth, fast‑changing environments that value precision, execution, and clarity. Hard Skills demand generation account-based marketing (ABM) pipeline growth ROI analysis growth strategy performance metrics experimentation frameworks sales efficiency buyer journeys lifecycle programs Soft Skills leadership communication stakeholder management cross‑functional alignment influence mentoring strategic thinking execution clarity adaptability #J-18808-Ljbffr