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Field Marketing Manager

$95k - $110k

DigitasLBi

Field Marketing Manager

This position is primarily responsible for the day-to-day account management of our Toyota Client accounts. This includes managing ongoing program needs such as strategy, creative, reporting and communications, and liaising with our partners and vendors who oversee related aspects of the Client relationship. Candidates must be located in Atlanta, GA or Raleigh, North Carolina.

Responsibilities:

  • Manage DSplus Application(s) and assets for participating Toyota Dealerships
  • Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
  • Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services.
  • Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships.
  • Proactively communicate to clients (up to DP/GM levels).
  • Establish and maintain a solid business relationship with dealership personnel
  • Support Account Leadership on any and all Regional Client initiatives

Qualifications:

  • 10+ years of Direct Client Management is a must
  • Excellent communication, presentation and customer relationship building skills are a must
  • Advanced knowledge of Computer Systems and Emerging Technology, such as A.I. is a must
  • Automotive background and/or direct management of Automotive Accounts/Dealerships is a must. Fixed Operations Experience is a plus, but not required.
  • Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required.
  • Prior experience in digital advertising and programming is a plus, but not required.
  • Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required.
  • Display a proactive nature, willingness to always help, and exemplify solid time management skills.
  • Motivated and comfortable working remotely in a home office as well as from the road/field.

Compensation Range: USD $95,000.00 - USD $110,000.00/Annually.

Vacancy posted 2 days ago
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