Senior Brand Experience Manager

Company Description

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.

We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.

We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

Job Description

The Senior Brand Experience Manager serves as the bridge between brand strategy and marketing execution for Xplor's fitness SMB portfolio of products. This role will translate brand vision for the products in our portfolio (including Momence, Mariana Tek, True Coach, and ClubReady) into meaningful customer experiences and guide how these product brands are experienced in the market.

This role will develop scalable brand frameworks, principles, and systems that drive consistent, differentiated expression of the products across every touchpoint. You'll build the guardrails for how our two fastest growing brands - Momence and Mariana Tek - show up in market. That includes our digital presence, presence at events, and community engagement. You will ensure every brand in the portfolio shows up with clarity and consistency, and you’ll be measured on brand sentiment and awareness in our highly competitive, fast-changing market.

What You'll Do

• Translate product brand strategy into practical frameworks, guidelines, and systems that scale across a portfolio of SMB and boutique fitness brands.
• Partner with marketing, creative, and cross-functional teams to ensure brand vision is consistently and effectively executed across every customer touchpoint.
• Plan and manage campaigns that aid in product brand awareness across our channels, including digital presence, campaigns, content, events, sales enablement, and community engagement.
• Identify opportunities to differentiate individual brands within the portfolio (Momence and Mariana Tek in particular) while maintaining alignment to overarching Xplor Fitness brand standards
• In partnership with Marketing Director, build a brand awareness dashboard to measure brand awareness across key markets, providing visibility into how portfolio brands are performing and how brand awareness is contributing to pipeline
• Develop and maintain brand governance tools (style guides, playbooks, templates) that empower teams to execute with consistency and speed
• Serve as the steward of the individual product brands to the central creative team, ensuring alignment and giving direction on projects as needed
• Roll up your sleeves to assist in creative projects when needed — advertising campaigns, social media content, case study videos, etc.
  
  

In Your First 6 Months, You Will

• Establish and evolve brand ethos, guidelines, and experience for one of our leading products - drawing on inputs from positioning work, executive vision, and cross-functional feedback. Outputs include: a brand book, a messaging guide, a copy bank.
• Communicate these brand guidelines and roll them out in an actionable way across the marketing teams.
• Work cross functionally to build and launch a brand awareness dashboard for our vertical, giving the organization a clear understanding of product brand awareness across key markets
• Establish yourself as the go-to bridge between the vertical marketing team and the central marketing team on brand-related projects.

Qualifications

What You Bring

• 6+ years of experience in brand strategy, brand management, or brand experience roles, ideally within a multi-brand, portfolio, or franchise environment
• Proven ability to translate high-level brand strategy into actionable, scalable frameworks and systems
• Strong cross-functional collaboration skills, with experience partnering across marketing, creative, sales, and product teams
• Experience shaping brand expression across digital, content, and events
• Excellent communication and stakeholder management skills, with the ability to influence without direct authority
• A strategic mindset paired with hands-on execution ability — comfortable moving between big-picture thinking and detailed brand guidelines
• Experience in fitness, wellness, hospitality, or a related consumer-facing, multi-location industry is a plus

Additional Information

Values and Life at Xplor

Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you, and describe people you want to work with, you will thrive at Xplor.

As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Some of our perks and benefits are:

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

Ready to apply?

To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.

Before you apply

To be considered for employment, you must be legally authorized to work in the United States. This applies to remote roles too, as we can only employ people who reside within the US. Xplor does not sponsor visas, either at the time of hire or at any later time. We're also not able to offer contractor arrangements or Employer of Record engagements for this position at this stage.

Please apply through our careers portal or external job boards only. We're unable to upload emailed applications, as our process requires you to answer screening questions directly.

We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/.

Interview Recording and Background Checks

As part of our hiring process, successful candidates will be asked to complete background and identity verification checks. Many of our roles are remote, and to protect both candidates and our business from recruitment fraud, we may record video interviews during the process. We keep any recordings and related data only for as long as the hiring process is active and do not retain them afterwards.

EEO and Artificial Intelligence

We believe in transparent hiring. We use an applicant tracking system with artificial intelligence-enabled features to support our recruitment process, but our recruitment team makes all hiring decisions after human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here.

Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. We encourage applications from all sectors of the community. All Information will be kept confidential according to EEO guidelines.

Xplor is committed to fully including all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure people with disabilities receive reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via .

We make it a priority to respond to every applicant.

Role type: Individual ContributorDepartment: MarketingDivision: Fitness and Wellbeing Compensation: USD 120000 - USD 135000 - yearly