Communications Specialist
State of Massachusetts
The Executive Office of Aging & Independence (AGE) is seeking a talented and creative Communications Specialist to join the Executive Administration & Communications Team. This role is a vital part of the Communications function within the Executive Office of Aging and Independence. This individual reports directly to the Chief of Staff and Communications Officer and will provide support in a variety of communications functions, such as media relations, content creation, social media, website accessibility and other related tasks as needed. This role serves as the primary point of contact for media inquiries and will coordinate with program staff to develop accurate, mission-aligned responses. The Communications Specialist will serve as a trusted partner with senior leadership in the creation of talking points, remarks, and other materials for public appearances and speaking engagements. The role designs all external facing materials for the agency and ensure compliance for various accessibility standards for the Commonwealth. Duties and Responsibilities: /(These duties are a general summary and not all-inclusive)/ _Media Relations _ • Collaborate with Executive Office of Health and Human Services (EOHHS) communications team to obtain necessary approvals. • Build and maintain relationships with reporters; proactively pitch positive stories and agency initiatives. • Draft, edit, and distribute press releases and media statements. Content Development and Editorial Oversight • Write, edit, and proofread a wide range of agency materials, including reports, presentations, and external communications. • Ensure consistency in messaging, tone, and branding across all communications. Design and Brand Management • Design external-facing materials, including flyers, social media graphics, and annual reports. • Review and provide feedback on staff presentations and materials to ensure alignment with agency branding and communication standards. • Offer guidance and support to staff on design best practices. Social Media Management • Manage the agency’s social media accounts (Facebook, X, LinkedIn), including content creation, scheduling, and performance monitoring. • Develop engaging posts and visual content to promote agency initiatives and announcements. Newsletter Management & Website Management • Collect content from internal and external partners and produce a bi-monthly network newsletter using Constant Contact. • Update and maintain agency content on Mass.gov, ensuring accuracy, clarity, and accessibility. Accessibility and Campaign Support • Support the Chief Communications Officer digital accessibility compliance efforts across communications materials and platforms. • Assist with planning and execution of paid marketing and public awareness campaigns. Required Qualifications : · Knowledge of the principles and practices of human resource management including behavioral techniques, planning, forecasting, organizational development, etc. · Knowledge of work simplification methods. · Knowledge of the methods used in the preparation of charts, graphs and tables. · Ability to understand, explain and apply the laws, rules, regulations, policies, procedures, etc. governing assigned unit activities. · Ability to analyze and determine the applicability of data, to draw conclusions and make appropriate recommendations. · Ability to gather information by examining records and documents and by questioning individuals. · Ability to assemble items of information in accordance with established procedures. · Ability to determine proper format and procedure for assembling items of information. · Ability to give written and oral instructions in a precise, understandable manner. · Ability to communicate effectively in oral expression. · Ability to supervise, including planning and assigning work according to the nature of the job to be accomplished, the capabilities of subordinates and available resources; controlling work through periodic reviews and/or evaluations; determining subordinates’ training needs and providing or arranging for such training; motivating subordinates to work effectively; determining the need for disciplinary action and either recommending or initiating disciplinary action. Preferred Qualifications : · Knowledge of the laws, rules, regulations, policies, procedures, specifications, standards and guidelines governing assigned unit activities. · Knowledge of AGE's organizational structure and functions including its programs, language, audiences and existing marketing campaigns. · Demonstrable design and editing skills including Adobe Suite. · Familiarity with Canva, Constant, website management, media relations management and social media management. Agency Mission The Executive Office of Aging & Independence provides quality aging-related resources, tools, and support through a network of regional non-profit agencies and municipal agencies across the state. The Agency partners with providers, caregivers, and the 1.7 million older adults in Massachusetts to help individuals live and thrive throughout the aging process. To learn more about AGE, please visit: / Pre-Offer Process : / A criminal and tax history background check will be completed on the recommended candidate as required by the regulations set forth by the Executive Office of Health and Human Services prior to the candidate being hired. For more information, please visit Education, licensure and certifications will be verified in accordance with the Human Resources Division’s Hiring Guidelines. Education and license/certification information provided by the selected candidate(s) is subject to the Massachusetts Public Records Law and may be published on the Commonwealth’s website. ADA Reasonable Accommodation: If you require a reasonable accommodation with the application/interview process, please contact us at: EOHHS Candidate ADA Requests For questions regarding this requisition, please contact Executive Office of Health and Human Services, Human Resources at View phone number on click.appcast.io Ext. #4 First consideration will be given to those applicants that apply within the first 14 days. MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and/or program analysis, or (B) any equivalent combination of the required experience and the substitutions below. Substitutions: I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience. II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience. III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.* *Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed. Salary placement is determined by a combination of factors, including the candidate’s years of directly related experience and education, and alignment with our internal compensation structure as set forth by the Human Resources Division’s Hiring Guidelines. For all bargaining unit positions (non-management), compensation is subject to the salary provisions outlined in the applicable collective bargaining agreement and will apply to placement within the appropriate salary range. Comprehensive Benefits When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future. Want the specifics? Explore our Employee Benefits and Rewards! An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply. The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role. Job: * Administrative Services Organization: * Executive Office of Aging and Independence Title: Communications Specialist Location: Massachusetts-Boston-1 Ashburton Place Requisition ID: 260004KO
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