Senior Product Marketing Manager

Overview The main function of a marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff. This is a product marketing manager role. This person is responsible for owning and running individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand gen, creative, sales, sales enablement and other marketing support teams. Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed. Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs). Identifies marketing opportunities by identifying consumer requirements; defining market, competitor\'s share, and competitor\'s strengths and weaknesses; forecasting projected business; establishing targeted market share. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; and summarizing data and trends. Accomplishes marketing and organization mission by completing related results as needed. Responsibilities Own and run individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand gen, creative, sales, sales enablement and other marketing support teams. Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed. Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs). Identify marketing opportunities by analyzing consumer requirements, market definition, competitor share, and strengths and weaknesses; forecast prospective business and establish targeted market share. Improve product marketability and profitability by researching opportunities, improving packaging, and summarizing data and trends; support the marketing and organizational mission by delivering related results as needed. Qualifications Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills. Ability to work independently and manage one\'s time. Ability to keep information organized and confidential. Experience with computer applications, such as Microsoft Word, Excel and PowerPoint, Google Suite, Slack, (Confluence, Jira). Bachelors Degree in marketing, communications, or journalism. 8-10 years’ experience. B2B SaaS, enterprise audience, IT industry experience a plus. Experience with enterprise IT audience and B2B SaaS business; ideally familiarity with key cloud platform capabilities like security, compliance, scale, analytics, administration, performance, etc. #J-18808-Ljbffr