Head of Marketing

Head Of Marketing

Real opportunities. Real impact. Your career, redefined.

At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn't be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don't do surface work—they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas, expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.

As the Head of Marketing, you will play a critical role in supporting an AI-native pharmaceutical technology company that is transforming formulation development through proprietary Causal AI. You'll work closely with the founders and Chief Commercial Officer to build and own the company's marketing function—from defining brand positioning and messaging to driving demand generation, marketing operations, and qualified pipeline growth.

This role is ideal for someone who combines strategic marketing leadership with hands-on execution, and who thrives in fast-moving startup environments where ownership, experimentation, and measurable business impact are expected. Rather than functioning as a traditional marketing manager, you'll act as a strategic growth partner responsible for building scalable marketing systems, translating complex scientific concepts into compelling commercial narratives, and driving marketing performance from end to end.

Accountability

Your success as the Head of Marketing will be defined by your ability to build a scalable marketing engine, generate qualified pipeline, and establish marketing as a key driver of commercial growth. Here's how you'll make an impact:

Marketing Strategy & Leadership

• Own the company's end-to-end marketing strategy across brand, demand generation, and commercial growth.
• Build a scalable marketing engine that supports long-term business objectives.
• Define positioning and messaging for highly technical pharmaceutical products.
• Translate complex scientific concepts into compelling, commercially relevant narratives.
• Continuously refine the company's value proposition based on customer insights and market feedback.

Brand & Positioning

• Own the company's brand identity, messaging architecture, and positioning strategy.
• Ensure consistency across the website, presentations, sales collateral, campaigns, and digital channels.
• Develop messaging tailored to biotech and pharmaceutical audiences.
• Balance scientific credibility with clear, engaging commercial storytelling.

Website & Conversion Optimization

• Transform the company website into a high-performing lead generation platform.
• Partner with external design and development agencies to improve website performance.
• Optimize messaging, user experience, and conversion pathways.
• Run A/B tests and landing page experiments to improve conversion rates.
• Identify friction points throughout the customer journey and implement data-driven improvements.

Demand Generation

• Build scalable inbound and outbound marketing campaigns that generate qualified opportunities.
• Develop LinkedIn thought leadership and content strategies.
• Create email nurture sequences and outbound marketing initiatives.
• Support Account-Based Marketing (ABM) programs targeting strategic prospects.
• Partner closely with Sales to improve lead quality and conversion.

Agency & Vendor Management

• Manage relationships with external agencies, freelancers, and marketing partners.
• Develop creative briefs and project requirements.
• Ensure high-quality execution, accountability, and timely delivery.
• Evaluate agency performance using measurable business outcomes.

Sales Enablement & Marketing Operations

• Partner closely with the Chief Commercial Officer and founders to support commercial initiatives.
• Develop sales presentations, case studies, marketing collateral, and customer-facing assets.
• Translate customer feedback into marketing improvements.
• Strengthen alignment between Sales and Marketing through scalable processes and enablement resources.

Marketing Analytics & AI Operations

• Build dashboards, attribution models, and marketing reporting frameworks.
• Measure marketing effectiveness through qualified pipeline, conversion, and ROI metrics.
• Leverage AI tools to improve productivity, streamline execution, and optimize workflows.
• Continuously evaluate emerging AI technologies that enhance marketing performance.

Colleagues

You'll work closely with the founders, Chief Commercial Officer, external agencies, sales stakeholders, and cross-functional teams, acting as the strategic marketing leader responsible for driving brand growth, demand generation, and commercial success.

At Oceans Talent, you'll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you're continuously growing and developing in your career.

Skills and Qualifications

At Oceans Talent, we believe in T-shaped individuals—those who bring deep expertise in one area paired with broad curiosity across the business. As the Head of Marketing, your vertical focus will be on marketing strategy, demand generation, and brand leadership, while your horizontal focus will include analytics, sales enablement, AI-powered marketing operations, and commercial growth.

To excel in this role, you should have:

• Experience: 5+ years of experience leading B2B marketing initiatives within high-growth startups or fast-paced technology environments.
• Marketing Leadership: Demonstrated experience developing marketing strategy, building demand generation programs, and owning marketing outcomes from planning through execution.
• Brand & Messaging: Strong ability to position complex technical products, develop compelling messaging, and communicate effectively with sophisticated B2B audiences.
• Demand Generation: Experience driving inbound and outbound marketing campaigns, lead generation initiatives, and Account-Based Marketing (ABM) programs.
• Website & Conversion Optimization: Proven success improving website performance, conversion rates, user journeys, and marketing funnel effectiveness.
• Marketing Analytics: Strong analytical capabilities with experience building dashboards, attribution models, and KPI frameworks to guide marketing decisions.
• Agency & Stakeholder Management: Experience managing external agencies, freelancers, and cross-functional stakeholders while maintaining high execution standards.
• AI Fluency: Strong familiarity with AI tools such as ChatGPT, Claude, or similar platforms, with experience integrating AI into marketing workflows and productivity.
• Industry Experience: Experience in Pharma, Biotech, Healthcare Technology, Deep Tech, CDMO, CRO, or other highly technical B2B industries is strongly preferred.

During the interview process, you'll have the opportunity to showcase your skills in the following areas:

• Marketing Strategy & Growth: How you develop scalable marketing strategies that drive commercial growth.
• Brand Positioning & Messaging: How you translate complex technical concepts into compelling customer value propositions.
• Demand Generation & Conversion Optimization: How you build campaigns, optimize funnels, and generate qualified pipelines.
• Marketing Analytics & Performance: How you use data, attribution, and experimentation to improve marketing effectiveness.
• AI-Enabled Marketing Operations: How you leverage AI to improve execution, automate workflows, and increase productivity.
• Leadership & Ownership: How you independently drive marketing initiatives, manage stakeholders, and deliver measurable business outcomes.

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

Role Specifications

This is a remote role where you'll be expected to work with meaningful overlap with European and UK business hours. You will also be expected to be present for in-person training programs during your first 3.5 weeks with us.

During the offer process, we'll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.

About Oceans

At Oceans Talent, we connect the world's top talent with visionary companies building what's next. Here, you're not just stepping into another role — you're joining a team that values individuality, ambition, and growth without limits. Unique, like you.

We're always excited to share more about our journey, where we're headed, and how you can grow with us throughout the interview process.

Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [The Dive].