Strategic Growth & Marketing Director

Job Description

Job Description

Salary: $93,000 - $116,000

*This position is open to Oregon and SW Washington candidates only

What We Need:

The Oregon Primary Care Association (OPCA) seeks a Strategic Growth & Marketing Director to design, implement, and evaluate a comprehensive development, fundraising, and marketing strategy that strengthens OPCAs financial sustainability, brand visibility, and longterm growth.

This role works in close partnership with the Chief of Staff to set annual revenue targets, develop strategic plans, and ensure successful execution of fundraising, business development, and marketing initiatives. This position leads OPCAs fundraising infrastructure, grant development, donor and sponsor cultivation, and new business opportunitiesincluding shared services, group purchasing, feeforservice offerings, and subsidiarybased revenue. The role also oversees major organizational publications, website design and content strategy, the annual report, and collateral materials that support fundraising and business development goals.

OPCA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, age, disability, national origin, marital status, veteran status, and any other characteristic protected by applicable federal, state, or local laws. Successful candidates will commit to a respectful and welcoming workplace.

Who We Are:

OPCA is a nonprofit membership association for all of Oregons community health centers (CHCs), also known as federally qualified health centers (FQHCs). Our mission is to lead the transformation of primary care to achieve healthcare for all through our values of data-driven integrity, collaboration, and innovation.

To accomplish our shared goals, we support health centers and key partners by facilitating peer network gatherings, trainings, site visits, learning collaboratives, and data-driven improvement projects. In addition, we work with policymakers and partners to share the impact health centers have in their communities and advance policy to improve patients lives and the ability of health centers to serve them.

OPCA celebrates both individual contributions and powerful teamwork. We support one another as healthy human beings who balance work with the rest of life. Join our team to advance OPCAs mission of health access for all, as we lead the community health center movement with passion, vision and courage.

Who You Are:

An expert in your field who can lead complex, high-impact work requiring strategic thinking, strong business acumen, creativity, an ability to translate vision into actionable plans, and exceptional communication skills, including writing, facilitation, and presentation.

Your ability to think strategically and deliver technically allows you to combine an understanding of high level organizational and team goals with an impeccable attention to detail in your daily work. As a collaborative relationship builder, you work closely with your team and other thought partners.

What Youll Bring:

• Demonstrated expertise in fundraising strategy, donor cultivation, and development operations.
• Strong grant writing and grant management skills.
• Experience developing and managing revenuegenerating business lines.
• Ability to create compelling marketing and communications materials.
• Strong understanding of branding, digital strategy, and website management.
• Excellent writing, editing, and storytelling skills.
• Strong project management skills with the ability to manage multiple complex initiatives.
• Ability to build and maintain relationships with diverse partners, funders, and stakeholders.
• Ability to work well in a collaborative, missiondriven environment.
• Strong computer skills, including proficiency with Word, Excel, PowerPoint, project management software, and digital marketing tools.
• Ability to represent OPCA effectively in a wide variety of settings.

What Youll Do At OPCA:

Fundraising Strategy & Infrastructure

• Develop and lead OPCAs comprehensive fundraising strategy, including annual and multiyear revenue goals.
• Work closely with the Chief of Staff to set targets, monitor progress, and adjust strategies to ensure goals are met or exceeded.
• Build and manage fundraising infrastructure, including funder pipelines, stewardship processes, and reporting tools.
• Identify, cultivate, and steward relationships with funders, philanthropic partners, foundations, and corporate sponsors.
• Design and implement donor engagement strategies, including appeals, campaigns, and recognition programs.
• Track and report on fundraising performance, trends, and opportunities.

Grant Development & Management

• Lead the development of grant proposals, letters of inquiry, and supporting materials.
• Partner with program and finance teams to develop grant budgets, narratives, and compliance plans.
  • Manage a grant pipeline and calendar to ensure timely submissions and renewals.
  • Oversee grant reporting and ensures alignment with funder requirements and organizational priorities.

Business Development & New Revenue Streams:

• Identify and evaluate new business opportunities aligned with OPCAs mission and strategic plan.
• Develop and manage revenuegenerating business lines, including but not limited to:
  • Shared services
  • Group purchasing (GPO)
  • Subsidiarybased opportunities
  • Feeforservice offerings
  • Contracted services
• Conduct market research and financial modeling to assess viability and sustainability of new ventures.
• Negotiate and manage contracts related to business development activities.
• Partner with the Chief of Staff and VP of Finance & Administration to assess financial implications and ensure alignment with organizational goals.

Marketing Leadership:

• Oversee major organizational publications, including newsletters, annual reports, and strategic collateral.
• Lead website design strategy, content development, and ongoing updates to ensure a compelling, userfriendly digital presence.
• Develop marketing materials that support fundraising, business development, and brand visibility.
• Ensure consistent messaging, branding, and visual identity across all platforms.
• Partner with staff and contractors to execute marketing campaigns, digital content, and storytelling strategies.
• Use analytics to track engagement and refine marketing approaches.

Strategic & Leadership Responsibilities:

• Work closely with the Chief of Staff to plan, execute, and evaluate development and marketing strategies tied to organizational goals.
• Ensure strong crossdepartment collaboration to align fundraising, marketing, and program goals.
• Contribute to OPCAs strategic plan and federal funding goals related to development and marketing.
• Develop and manage the annual development and marketing budget.
• Represent OPCA at events, conferences, and meetings with funders, partners, and stakeholders.
• Serve as a key member of OPCAs Directors team, contributing to organization decisionmaking and longterm planning.

Minimum Qualifications:

• Masters degree in a related field (communications, marketing, nonprofit management, public administration, business) and/or 7+ years of experience in development, fundraising, or marketing.
• Demonstrated experience with revenue generation and business development.
• Fluency in written and spoken English.

STARTING PAY Range:

$93,000 - $116,000

This position carries annual revenue goals and is eligible for a performancebased bonus for meeting or exceeding established targets.

What Else You Should Know:

In order to be considered, you must submit a cover letter:

OPCA works a hybrid schedule of two days in our downtown office and three days remote.