US Marketing Executive, FT Live

Our commitment to a fair and inclusive workplace At the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination. The role / Position overview From unique experiences such as the Outstanding Directors Exchange to senior-level business summits such as the Investing in Global Security Summit, FT Live has become one of the FT Group’s most successful and fastest-growing divisions. It is at the forefront of the FT’s evolution as an essential, interactive information source across multiple platforms. FT Live US is seeking a motivated and dedicated Marketing Executive to support the US Marketing Manager. This role operates at the front line of FT Live’s relationship with delegates and involves close collaboration with multiple Financial Times departments to implement impactful marketing campaigns. You will be responsible for attracting high-quality attendees to flagship hybrid and virtual events, driving delegate revenue and registrations, and ensuring strong audience engagement. While based in the US, you will be part of FT Live’s global marketing team, working closely with colleagues in London and Hong Kong. Key responsibilities Campaign Planning & Execution Plan, coordinate, and execute effective 12-month marketing plans to ensure products reach target audiences at optimal times Develop and deliver multi-channel marketing campaigns across websites, email, digital advertising, SEO, social media, traditional media, influencers, and PR Drive lead generation initiatives contributing a minimum of 20% of delegate revenue Brief, build, segment, and analyze data to attract new audiences Build and update event microsites using CMS tools Coordinate creative production including print, social assets, and digital ads Design and deploy engaging email campaigns aligned with event branding Live Event Delivery Support Develop briefs for videographers and photographers and oversee on-site execution (e.g., vox pops, wrap-upt videos) Create and schedule real-time event communications, including email campaigns and app notifications Provide on-site support, including managing registration and attendee check-in Design and manage rebooking campaigns for future events Campaign Analysis & Reporting Report weekly on audience engagement and booking trends Conduct year-over-year analysis across marketing channels Produce post-event reports including metrics, imagery, and video content Deliver detailed post-event analysis to inform future event strategy Required skills / experience 1–2 years of professional marketing experience, preferably in events or a media organization Strong organizational skills with the ability to handle multiple priorities in a fast-paced environment Experience with data segmentation and audience development strategies Understanding of SEO and strong copywriting skills High energy, proactive attitude, and goal-oriented approach Strong analytical and time-management skills Demonstrated initiative in self-development and continuous learning High attention to detail and ability to perform under pressure Experience providing administrative support Strong communication skills with the ability to build relationships across all levels (internal and external) Proficiency in Google Docs, Sheets, and Microsoft Excel Understanding of budgeting and sound judgment in financial decisions Familiarity with AI tools such as ChatGPT or Duet AI is a plus What’s in it for you? Our benefits Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here . We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams. Further information This position pays $25–30 per hour . To ensure pay fairness, the successful candidate will be offered a salary within the estimated range based on considerations including skills, experience, training, certifications, and business needs. The disclosed range is for our NYC office and has not been adjusted for other locations. Use of AI At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview. #J-18808-Ljbffr Financial Times