Founding Studio Director up to 120,000.00 + Benefits

NOW HIRING: Founding Studio Director/General Manager for Alloy Personal Training Brandywine up to $120,000.00 + Benefits

LOCATION: Alloy Personal Training Brandywine at 91 Wilmington Pike, Chadds Ford, PA 19317 . This brand new Alloy Personal Training Brandywine studio will serve Chadds Chadds Ford, Glen Mills, Concordville, West Chester, and the surrounding Brandywine Valley community.

PREMIUM COMPENSATION AND BENEFITS:

• $60,000-$70,000.00 base salary plus performance bonus opportunities, with total earning potential up to $120,000.00
• Employer contribution toward health coverage for eligible full-time employees
• 401(k) retirement plan
• Paid Time Off
• Complimentary Alloy membership and workouts
• Retail and supplement discounts
• Professional development, training, and continuing education

BUILD SOMETHING FROM THE START: Alloy Personal Training Brandywine is seeking an experienced, certified fitness professional to lead the launch of our studio as its Founding Studio Director/General Manager.

This leadership opportunity is for someone who can build a team, grow a membership community, drive sales, and create an exceptional experience from a member’s first conversation through every stage of their fitness journey. You’ll be the face and day-to-day leader of the studio, taking ownership of its performance, team, culture, and member experience.

YOUR OPPORTUNITY: As Founding Studio Director/General Manager, you will help establish the studio before opening and lead it as the business grows. You’ll work with ownership to turn launch plans into action, build local relationships and partnerships, hire and develop a strong team, and create the systems and culture that keep members engaged.

YOU WILL OWN:

• Founding membership sales, consultations, follow-up, conversion, and retention
• Local outreach, partnerships, events, and community visibility
• Member onboarding, engagement, retention, and referrals
• Hiring, training, scheduling, and development of studio staff
• Daily operations, service standards, and the member experience
• Studio goals, key performance indicators, and financial performance
• A positive, accountable culture for members and employees

KEY RESPONSIBILITIES:

• Lead presale and opening efforts in partnership with ownership
• Build a consistent sales process and personally connect with prospective members
• Develop relationships with West Chester area businesses, wellness professionals, and community organizations
• Follow through on local partnerships, outreach, and events to turn relationships into studio visits and memberships
• Hire, onboard, coach, and hold team members accountable
• Oversee scheduling, staffing, studio presentation, and daily operations
• Track sales, membership, retention, and other performance measures; act on what the numbers show
• Resolve member concerns promptly and strengthen relationships
• Support the coaching team in delivering a consistent, stellar Alloy Brandywine experience
• Represent Alloy Brandywine at local events and throughout the community

ABOUT YOU:

• Ideally, you hold a current, nationally recognized personal training or group exercise certification from an accredited or widely recognized organization, such as ACE, NASM, ACSM, NSCA, NCSF, NCCPT, or a comparable credential. 
• You have 3–5+ years of experience in fitness sales, studio management, personal training leadership, or a comparable role
• You have a record of growing memberships, developing people, and delivering an exceptional member experience
• You’re comfortable owning goals, reviewing performance data, and adjusting your approach
• You can confidently lead consultations, follow up with prospects, and ask for the sale
• You communicate clearly, stay organized, and follow through
• You enjoy building relationships in the local community
• You’re willing to be highly involved during launch, including some early mornings, evenings, and weekends as needed

RELEVANT BACKGROUNDS: We’d welcome certified leaders from personal training studios, boutique fitness, small group training, and full-service health clubs, including F45 Training, Orangetheory Fitness, Burn Boot Camp, Anytime Fitness, YMCA, Crunch Fitness, and independent Chester County fitness studios. Experience with a particular brand is not required. What matters is your ability to lead a fitness business, develop a team, and build lasting member relationships.

STRONGER TOGETHER: Alloy Personal Training specializes in customized small-group personal training designed around the individual. Our approach combines intelligent programming, technical coaching, accountability, and personal connection to help members become stronger and healthier at every stage of life.

READY TO LEAD THE LAUNCH? If you’re a certified fitness leader who wants to build a studio and make a lasting impact in the community, we want to meet you.

INSTAGRAM: @alloyptfranchise

APPLY TODAY FOR IMMEDIATE CONSIDERATION.