Growth Marketing Manager

Growth Marketing Manager

Turn Data into Demand and Campaigns into Revenue

Why This Role Matters
Filtrous is growing fast, but growth doesn't sustain itself—it requires a marketing engine that generates qualified leads, converts them into revenue, and scales efficiently. As our Growth Marketing Manager, you'll audit every channel, build a content and campaign strategy grounded in ROI, and own the metrics that prove marketing is a revenue driver, not a cost center. From SEO and SEM to lead nurturing and conversion optimization, you'll be the person who turns marketing spend into measurable business results.

What You'll Do
• Audit and Optimize Every Channel: Conduct a comprehensive audit of all marketing channels within your first 7 days. Identify what's working, what's wasting budget, and where the biggest growth opportunities live.
• Generate Qualified Leads at Scale: Build and execute strategies that generate 30+ qualified Marketing Leads (MQLs) per month through targeted campaigns, content, and demand generation.
• Build a Content Engine: Create a 90-day content calendar within your first 2 weeks, paired with a clear ROI report tracking CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value).
• Convert Every Lead: Ensure 100% of inbound leads are converted into booked appointments through effective email sequences, follow-ups, and nurturing workflows.
• Drive Traffic Growth: Execute SEO and SEM strategies that drive measurable increases in site traffic, expanding Filtrous's digital footprint and brand visibility.
• Optimize for Revenue: Increase Median Order Value (AOV) by 10% within the first 30 days through conversion rate optimization at checkout and across the customer journey.

Problems You Will Solve
• Marketing seen as a cost, not a driver: Leadership cannot yet show which channels make money and which waste budget, so marketing is treated as an expense rather than a proven source of revenue.
• Too few qualified leads: The company is not bringing in enough genuinely interested potential buyers each month to keep sales busy, which limits how fast revenue can grow.
• Interested buyers slip away: Many people who reach out are not followed up with consistently, so interest the company already earned leaks out before it turns into a booked sales conversation.
• Too few people find Filtrous online: The company's search presence and online visibility are not strong enough to pull a steady, growing stream of new visitors to the website.
• No repeatable marketing playbook: Marketing runs on one-off efforts with no written, standardized steps, so good results depend on individual hustle and cannot be reliably repeated or scaled.

How Success is Measured
• Comprehensive marketing channel audit completed within 7 days
• 30+ qualified MQLs generated per month through targeted strategies
• 90-day content calendar with ROI tracking delivered within 2 weeks
• 100% of inbound leads converted into booked sales appointments
• Full marketing performance report delivered by day 30
• Standardized Marketing SOPs created and implemented for key processes
• 10% increase in Median Order Value within the first 30 days

Why You'll Love It Here
At Filtrous, marketing isn't a department that makes things look pretty—it's a growth engine with a seat at the leadership table. You'll have the autonomy to redesign strategies, the budget to test new channels, and the data infrastructure to prove what works. You'll work alongside Sales, Product, and Customer Success to drive the entire funnel, and your results will be directly tied to company revenue. If you love audits, live for metrics, and treat ROI like your love language, this is where you belong.

Who You Are
• Bachelor's degree in Marketing, Business, Life Sciences, or a related field
• 3+ years of experience in growth marketing with a focus on digital channels and AI integration
• Proven track record of driving customer acquisition and revenue growth
• Proficiency with AI-driven marketing tools and platforms (e.g., chatbots, recommendation engines, predictive analytics)
• Expertise in social media management platforms (e.g., Hootsuite, Buffer) and content creation tools (e.g., Canva, Adobe Suite)
• Strong knowledge of analytics tools (e.g., Google Analytics, Tableau) and CRM platforms (e.g., HubSpot, Salesforce)
• Exceptional analytical and problem-solving abilities
• Excellent communication and presentation skills, particularly in storytelling and engagement
Bonus points if you have:
• Master's degree or MBA
• Experience in the life sciences, biotechnology, or laboratory supplies industry
• Strong leadership and team collaboration capabilities

About Filtrous
Founded in 2017, Filtrous delivers speed, quality, and value to agile labs. We're a lab supplies distributor serving laboratories across a wide range of scientific and industrial sectors. Our secret? We combine uncompromising product quality with customer service that actually picks up the phone.

Position Details
Compensation $70,000 – $80,000 annually
Job Type Full-time
Benefits Medical, Dental, Vision, 401k, PTO
Location St. Petersburg, FL (in-person)
Schedule Monday to Friday, weekends as needed
Travel Some travel may be required

Ready to Join Us?
If you're a data-driven marketer who thrives on turning channels into revenue, building scalable systems, and proving ROI at every step, we'd love to hear from you.

Filtrous is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.