Head of Performance Marketing, Chevy

Job DescriptionGM is undergoing a massive transformation to continue its automotive leadership with industry‑leading products, strong brands, and a commitment to innovation, quality, and safety. As we continue to evolve and expand our market presence, we are seeking a highly skilled and experienced Head of Performance Marketing, Chevrolet to spearhead our performance marketing efforts. This role serves as the senior‑most performance marketing leader for Chevrolet and a peer to the Heads of Performance for other GM brands. The leader will own Chevrolet’s performance marketing strategy and results across the full funnel, from demand generation through sales conversion and owner loyalty, in partnership with Sales, Brand Strategy, and product reporting directly to the CMO. This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver high‑quality leads to our dealers, drive profitable growth and market share, and strengthen brand health. The ideal candidate brings deep expertise in performance marketing, a relentless desire to win, and a continuous drive to uncover new performance opportunities. Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a data‑driven organization that works in real time to optimize all marketing investments and drive brand growth. What You’ll Do: Strategic Leadership & Business Outcomes: Own Chevrolet 's full-funnel performance marketing strategy, translating business objectives into investment decisions and delivering against clear KPIs for leads, orders/sales contribution, ROI, and dealer profitability. Paid Media Management: Oversee all performance-related paid media—search, social, display, video, and programmatic—optimizing spend to maximize ROI through continuous monitoring, adjustment, and disciplined test-and-learn. SEO & Website Optimization: Implement and refine SEO strategies to improve organic rankings and traffic, and enhance website performance through A/B testing, UX improvements, and conversion rate optimization in close collaboration with digital product teams. CRM & Customer Engagement: Develop and manage CRM strategies that nurture leads, improve retention, and use customer data to deliver targeted, personalized campaigns across email, push, and other owned channels. Data, Analytics & Measurement: Partner cross-functionally to optimize the analytics framework and tools, and help define enterprise standards for measurement, attribution, and data quality—debating and refining approaches with Analytics and Finance to inform real-time investment decisions. Experimentation, MarTech & AI: Own Chevrolet 's test-and-learn roadmap (GEO, audience, creative/offer, and new-channel pilots) and champion advanced analytics, automation, and AI/ML in bidding, targeting, and personalization—within GM's governance, privacy, and data standards. People & Team Leadership: Build, lead, and develop a high-performing team of performance marketers and analysts (direct and matrixed), creating a culture of accountability, experimentation, and continuous improvement. Agency & Cross-Functional Leadership: Manage agency and platform partners to best-in-class performance, and serve as the primary performance marketing voice in cross-functional forums (Brand, Sales, Finance, Product, CX, COEs), translating insights into clear tradeoffs and recommendations for senior leadership. Dealer & Tiered Marketing Integration: Integrate national, regional, and dealer-level performance strategies, ensuring alignment with franchise/tiered marketing systems and improving lead quality, conversion, and dealer satisfaction. Your Skills & Abilities (Required Qualifications):Bachelor’s degree. 10+ years of marketing experience, including media, online display advertising, website management, online video advertising/pre‑roll ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, and SEO. Proven track record developing performance marketing capabilities within a large, highly matrixed organization. Proven experience leading performance marketing for a complex, multi‑channel, high‑spend business (e.g., retail, automotive, financial services, e‑commerce) with a material impact on revenue and profit. Demonstrated success managing large media budgets and making investment tradeoffs across channels, audiences, and funnel stages. People leader experience managing a mix of direct reports and matrixed reports, including senior‑level talent and large cross‑functional teams, as well as agencies and external partners. Transformational mindset and the ability to translate complex performance marketing workstreams into executive‑level summaries and clear recommendations. Deep understanding of performance measurement, attribution methodologies, and experimentation design; comfort debating model assumptions and limitations with Analytics and Finance. Hands‑on familiarity with ad tech, martech, and CRM ecosystems; proven track record of partnering with analytics and technology teams to unlock new capabilities. Excellent written and verbal communication skills and the ability to influence and challenge senior stakeholders with data‑driven insights. What Will Give You A Competitive Edge (Preferred Qualifications):Experience setting up performance marketing processes, teams, and operating models. Experience working within franchise tiered marketing systems, including integrating national, regional, and dealer‑level efforts. Experience in automotive, retail, or other distributed/franchise models strongly preferred. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at View phone number on click.appcast.io. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.SummaryLocation: Warren, Michigan, United States of AmericaType: Full time