Personal Training Manager Crunch Fitness

Job Description

Job Description

Benefits:

• Free uniforms
• Health insurance
• Paid time off
• Training & development
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts

Turn your passion for fitness into a leadership career.

Crunch Fitness is looking for a driven, energetic Personal Training Manager (PTM) who knows how to build relationships, develop people, sell with confidence, and create an incredible member experience.

This isn't a position where you sit behind a desk and manage from the sidelines.

You'll be on the floor, leading from the front —meeting members, closing new personal training clients, coaching trainers, developing your team, and building a successful Personal Training business inside your club.

If you're a successful Personal Trainer who's ready for the next step—or an experienced fitness leader looking for an opportunity to build something bigger—we want to meet you.

What You'll Own

As the Personal Training Manager, you'll be responsible for three major areas:

Grow the Business
Drive new Personal Training sales through CrunchOne Kickoffs, member engagement, referrals, and outstanding follow-up.

Develop the Team
Recruit, train, coach, and develop Personal Trainers while creating a culture of accountability, energy, and continuous improvement.

Deliver Results for Members
Own the Personal Training client journey and make sure our members receive an exceptional experience from their first consultation through their long-term fitness journey.

What You'll Do

• Lead from the front by conducting CrunchOne Kickoffs and directly generating new Personal Training clients
• Coach trainers on sales, consultations, programming, client retention, and member engagement
• Recruit, onboard, train, and develop a high-performing Personal Training team
• Conduct regular coaching sessions, role-playing, performance reviews, and team meetings
• Manage trainer schedules and resources based on business needs and performance KPIs
• Drive Personal Training revenue, client acquisition, retention, and EFT growth
• Ensure an outstanding first 90-day experience for every Personal Training client
• Help trainers build strong books of business and successful long-term careers
• Ensure Personal Trainers deliver safe, effective, results-driven programs
• Maintain accurate reporting, goal tracking, client measurements, programming, and progress reviews
• Utilize company systems and tools including ABC/Datatrak, Crunch U, Styku, dotFIT, and other Crunch platforms
• Partner with the General Manager and club leadership to identify opportunities and execute plans for growth
• Uphold Crunch standards for professionalism, punctuality, appearance, cleanliness, member service, and team culture

Who We're Looking For

We're looking for someone who is competitive, coachable, accountable, and energized by helping other people succeed.

The ideal candidate has:

• Personal Training and fitness programming knowledge
• Strong sales and closing skills
• Excellent communication and relationship-building ability
• The confidence to coach and hold others accountable
• Experience developing or motivating a team
• A strong understanding of KPIs and performance management
• A positive, high-energy leadership style
• A passion for delivering an outstanding member experience
• The ability to lead by example—not just manage from an office

Previous Personal Training management experience is great, but we're also interested in high-performing Personal Trainers who are ready to take the next step into leadership.

Education & Experience

• High School Diploma or GED required
• Bachelor's Degree preferred
• Current CPR/AED certification
• 1–2+ years of Personal Training experience preferred
• Management or team leadership experience preferred
• Consultative sales experience strongly preferred

Accepted Personal Training Certifications

Current nationally recognized Personal Training certification, including:

ACSM, ACE, Cooper Institute, IFPA, NASM, NESTA, NFPT, NSCA or another company-approved nationally recognized certification.

Physical Requirements

This is an active leadership position. Candidates must be able to move throughout the club, demonstrate exercises and equipment usage, communicate effectively with members and employees, and regularly lift up to 50 pounds.

Why Crunch?

At Crunch, we're building more than great gyms—we're building great teams and developing future leaders.

This role gives you the opportunity to build a business, develop people, impact hundreds of members, and grow your own career in the fitness industry.

If you're hungry to grow, love fitness, enjoy sales, and want the opportunity to lead a team instead of simply training your own clients, we want to hear from you.

Apply today and let's talk about your future with Crunch Fitness.