Marketing Manager

The Role We're looking for a Marketing Manager to be the Chief Revenue Officer's day-to-day operating partner on the retail side of the business. Our influencer/ambassador program, product launch process, and community engagement playbooks are already built and running — this role owns making them run well, while also coordinating our email/SMS, Shopify site, and social efforts into one tight, on-time execution engine. This is a hands-on, execution-first seat for someone who thrives on structure, moves fast, and is comfortable directing vendors and teammates across multiple channels at once. We'd love for this person to be a genuine car enthusiast with real interest in the truck, Jeep, and aftermarket space — someone who already lives in our world and understands our customer. What You'll Do Serve as the CRO's right hand on retail marketing — turning priorities into a coordinated plan across all retail activation platforms, including not limited to email/SMS, the website, and social Own project management for retail marketing: maintain timelines, track tasks across teams and vendors, and flag risks before they become fire drills Partner with our Klaviyo lead on email/SMS campaigns and flows, and our Shopify lead on site merchandising and CRO testing Manage our paid social agency partner — briefs, creative review, budget pacing, and reporting Direct our Social Media Manager's content calendar to stay aligned with launches and brand voice Run our established ambassador and influencer program — recruiting, onboarding, tracking, reporting Execute our new-product rollout playbook for every launch Manage our presence in owned and third-party enthusiast forums and Facebook groups, following our existing engagement playbook What We're Looking For 3–5 years in retail/eCommerce marketing, marketing operations, or project management — automotive aftermarket or enthusiast space strongly preferred Experience directing the work of others (direct reports, vendors, or agency partners), including setting expectations, reviewing output, and giving feedback Proven project management skills: comfortable owning timelines, tracking multiple workstreams, and keeping cross-functional partners on schedule Strong cross-functional collaborator who's process-minded: coordinates across retention, eCommerce, and social without owning any single channel, and knows how to both execute within established systems and improve them #J-18808-Ljbffr