Customer Marketing Manager

About CopadoCopado is the #1 DevOps Platform for Salesforce and the Cloud. We deliver an AI-enabled devops platform to enhance human’s ability to orchestrate business application development in the agentic age to drive digital transformation for 1,500+ of the most innovative brands on the planet — from Coca-Cola to T-Mobile to Volkswagen. Our agentic platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments. We operate in a dynamic and competitive industry and our consistent growth reflects our continued commitment to innovation and customer success. Role OverviewCopado is redefining how enterprises deliver software in the age of AI. As we scale Agentia and move toward a consumption-based model, customer adoption, advocacy, and proof are critical to our growth.The Customer Marketing Manager will play a key role in building and scaling Copado’s Customer Growth Engine—driving adoption, expansion, and customer advocacy across the lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring our customers not only succeed, but become our strongest proof in the market.Key ResponsibilitiesCustomer Growth & Lifecycle MarketingDesign and execute lifecycle marketing programs across Onboarding, Adoption, and Expansion.Partner with Customer Success to drive product usage and engagement.Support consumption growth across the delivery lifecycle.Customer Campaigns (Including 90/6 Program)Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement.Goal: Drive customers to the latest versions, increase usage, and unlock value.Customer Storytelling & ContentPartner with Product, Product Marketing, Corporate Marketing, and Events to help coordinate, identify, and develop compelling customer-centric narratives aligned to:The Agentia platformKey use casesIndustry solutionsCross-Functional CollaborationWork closely with key partners across Customer Success (primary partner), Product Marketing, Product, Advocacy, Demand Generation, and Sales.Ensure tight alignment between customer outcomes, marketing messaging, and revenue goals.Customer Insights & Feedback LoopCapture customer insights and feedback to share learnings across Product, Marketing, and Sales.Help shape messaging, product roadmaps, and GTM strategy.QualificationsExperience: 5–8+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.Core Skills: Background in customer advocacy and storytelling, with strong cross-functional collaboration.Execution: Demonstrated ability to translate customer outcomes into compelling stories, manage multiple stakeholders, and execute programs end-to-end.Success MetricsCustomer adoption and engagement metricsExpansion and upsell influenceNumber of customer stories and referencesNumber of customer story opportunities identified and delivered to Advocacy MarketingContribution to pipeline (via advocacy)90/6 campaign performance (upgrade rates)What Great Looks LikeStrong partnership with Advocacy Marketing to surface customer success stories and champions.A consistent flow of high-quality customer proof opportunities.Increased product adoption and usage.A clear linkage between customer marketing and revenue impact.Strategic ImpactThis role directly supports:Customer expansion and retentionAgentia adoption and usage growthSales pipeline through customer proofCategory credibility in the marketBenefitsCopado offers a comprehensive benefits package, which includes:Competitive salary and performance-based bonuses.Comprehensive health, dental, and vision insurance.401(k) PlanPaid Time OffWellness PerksCopado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.#LI-Onsite