Senior Director of Marketing

Role Description

We're looking for a Sr Director of Marketing to build and lead the function that tells Vibrant Planet's story to the world and drives the successful adoption of our technology. This is a foundational role for a company at an exciting inflection point:

• Product-market fit in two core areas
• Growing customer base spanning federal agencies, state governments, NGOs, utilities, and the insurance sector
• A mission that resonates deeply in the growing wildfire crisis and climate solutions landscape

You will report directly to the CEO and work alongside our leadership and GTM teams to develop and execute on a brand and marketing strategy that:

• Accelerates revenue growth
• Deepens market awareness
• Positions Vibrant Planet as the definitive platform for wildfire and climate risk mitigation, adaptation, and resilience decision-making

You'll have the opportunity to build a team and the brand from a strong foundation.

What You'll Do

• Define and own Vibrant Planet’s brand strategy
• Define and own the overall marketing strategy
• Build and articulate a compelling narrative for a complex, multi-faceted market
• Coordinate closely with product team and product marketing
• Drive demand generation programs that deliver qualified pipeline
• Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation
• Collaborate closely with the science, product, and impact teams
• Oversee PR, communications, and executive visibility
• Build and manage a high-performing marketing team
• Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness

Qualifications

• 8+ years of progressive marketing leadership, including 3+ years in a senior/VP role
• Experience marketing to government, enterprise, or institutional buyers
• Proven track record building brand and demand generation programs
• Experience hiring and scaling a marketing function at a growth-stage company
• Track record working effectively in mission-driven or public benefit organizations is a plus

Requirements

• Exceptional written and verbal communicator
• Excited to develop content in line with your strategy
• Strategic thinker who can move between big-picture brand building and hands-on campaign execution
• Comfortable with a long, multi-stakeholder sales cycle and B2G/B2B nuances
• Data-driven: you use metrics to make decisions
• AI-forward: ability to use AI marketing tools and agents
• Deep personal alignment with Vibrant Planet's mission

Benefits

• Competitive base salary + equity participation
• 401K
• Medical, dental, and vision coverage
• Flexible, remote-friendly work environment
• Meaningful equity in a mission-driven public benefit corporation
• Opportunity to do consequential work at the intersection of technology, climate, and land stewardship