Sales & Marketing Coordinator

Southall is a modern working farm, inn, and culinary destination rooted in the land and inspired by the cycles of nature. We bring together hospitality, agriculture, and wellness to create meaningful experiences for our guests and community. Our mission is to cultivate connection - to the land, to one another, and to a way of life that honors balance and regeneration.


The Sales & Marketing Support Coordinator serves as the operational hub for the Sales & Marketing department, providing leadership over sales support, lead management, CRM administration, marketing coordination, operational processes, and departmental workflow. This role ensures seamless execution of the sales cycle-from lead intake through turnover-while supporting marketing initiatives, travel advisor engagement, client communications, and revenue-generating programs.

Responsibilities

• Support the daily operations of the Sales & Marketing department, including lead management, reporting, scheduling, and administrative coordination.
• Manage incoming sales inquiries and assist with maintaining accurate opportunity and client information.
• Support Sales Managers and leadership with proposals, client communications, and departmental projects.
• Coordinate client site visits, itineraries, VIP experiences, and special requests to ensure exceptional guest experiences.

• Maintain accurate CRM records, including accounts, opportunities, contracts, and client information.
• Serve as a departmental resource for sales systems, including troubleshooting and process support.
• Identify opportunities to improve workflows, automation, and operational efficiency.
• Marketing & Partnership Support
• Assist with the coordination and execution of sales and marketing initiatives, including collateral, promotional materials, client gifts, and sales assets.
• Support trade shows, sales missions, client events, and familiarization (FAM) trips.
• Coordinate VIP, influencer, PR, and travel advisor experiences, including reservations, amenities, and property arrangements.

• Support departmental invoicing processes, expense tracking, and financial documentation.
• Partner with Finance to ensure accurate coding, approvals, and timely processing of invoices and expenses.
• Maintain organized records related to departmental spending and operational activities.

• Create and maintain departmental procedures, training materials, and workflow documentation.
• Support onboarding and training of new team members on systems and processes.
• Identify opportunities to improve communication, consistency, and departmental efficiency.

• Partner closely with Sales, Events, Marketing, Operations, and Finance teams to support department goals.
• Provide backup support and quality checks for lead management processes.
• Perform other duties as assigned.
• The position supervises the Lead Inquiry Coordinator and partners closely with Sales, Events, Marketing and Operations to ensure accuracy, consistency and exceptional client experiences.

Education & Requirements

• Previous experience in a luxury hotel or resort environment is preferred.
• Previous sales and/or events experience is highly preferred.
• Strong administrative experience is required.

Our Benefits

Competitive compensation package

Medical, dental, vision, short and long-term disability, company-provided life insurance

Generous paid time off accruals

9 paid holidays annually

401k and company match

Education reimbursement

Best-in-class Employee Assistance Program

Free weekly outdoor activities and wellness classes

30% internal discounts

Fresh and free daily meal

Bountiful internal growth opportunities

Our Team

Assembled intentionally with dynamic expertise, the Southall team is offered the unique opportunity to learn humbly with, and from, each other. We invest in a growth mindset and take it upon ourselves to strengthen our knowledge and grit daily. We honor the cycles of nature, get our hands dirty and taste the earth's bounty in an effort to connect with the land.


We plan with purpose, seeing past the present day and seeking to consider the planet with each step. We embrace a blend of ancient techniques and modern technologies in our practice of sustainability. We celebrate ingenuity and resourcefulness and approach our roles through the eyes of an entrepreneur, looking beyond our respective corners to the big picture.

Acting with intention, we approach each day with gratitude for the opportunity to serve our guests and each other. A humble holder of our Michelin Key, our team strives to provide a level of luxury that feels effortless and sincere, infusing wellness at every turn. The Southall team cares for our visitors with the same caliber of kindness and respect as we care for the humans that work alongside us.

Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.