Marketing & Communications Manager (Lawrence, MA)

Job Description

Job Description

Join Our Team as our Marketing & Communications Manager
Location: Lawrence, MA | Full-Time

Are you a strong writer who also understands how great marketing comes together? Want to play a key role in shaping how BrightBridge connects with members, team members, and the communities we serve? As Marketing & Communications Manager, you will support the development and execution of marketing, brand, and communications initiatives across the credit union, with a clear focus on building brand awareness, generating new member relationships, and supporting growth in deposits, loans, and other products and services. In this role, you will independently manage a variety of projects from initial concept through execution, ensuring work stays on schedule, reflects a consistent BrightBridge voice, and is evaluated against clear objectives. Acting as a trusted Marketing & Communications partner to business lines, branch teams, and senior leadership, you will translate business needs into compelling campaigns and clear, engaging messaging, while coaching and supporting your direct reports in reinforcing our OneTeam culture.

Why You’ll Love Working Here

• A collaborative team culture where your contributions matter
• Ongoing training and career development opportunities
• Competitive pay, benefits, and the chance to grow with a supportive organization
• The satisfaction of making a real difference in your community every day
• Support the development and execution of integrated marketing campaigns designed to increase brand awareness, generate new member relationships and support growth in deposits, loans and other products and services.
• Help develop campaign strategy, messaging, offers and creative direction in partnership with internal team members and outside agencies and vendors.

What You'll Be Doing (Your Responsibilities)

Marketing & Brand

• Manage marketing projects from initial concept through execution, helping ensure projects stay on schedule and meet established objectives.
• Develop marketing content for a variety of channels, including email, direct mail, digital advertising, website, social media, branch materials and other member communications.
• Partner with business lines and branch teams to understand their goals and develop marketing approaches that support their needs.
• Support local and community-based marketing efforts that build awareness of BrightBridge within the communities we serve.
• Help ensure consistent application of the BrightBridge brand, voice and messaging across marketing channels.
• Review campaign performance and other marketing results and use those insights to help improve future efforts.
• Coordinate with agencies, media partners, printers and other outside vendors as needed.

Communications

• Develop and edit clear, engaging communications for internal and external audiences.
• Write and edit executive communications, team member announcements, member communications, articles, talking points, presentations and other materials.
• Support communications from the President & CEO and other members of the leadership team, adapting messaging to reflect the appropriate voice and audience.
• Help identify and develop stories that highlight BrightBridge team members, members, community involvement, culture and organizational accomplishments.
• Support public relations efforts, including news releases, media opportunities, contributed articles and other external communications.
• Help develop communications related to organizational changes, new initiatives, product launches and other significant developments.
• Support internal communications that help team members understand organizational priorities, stay connected to what is happening across BrightBridge and reinforce our OneTeam culture.
• Help develop and manage content for BrightBridge’s internal communications platform, including company news, leadership communications, recognition, culture and other team member content.
• Assist with sensitive or time-critical communications when needed.

Project & Relationship Management

• Build strong working relationships with departments and business lines across BrightBridge and serve as a trusted Marketing & Communications partner.
• Independently manage multiple projects and deadlines while maintaining strong attention to detail and keeping appropriate stakeholders informed.
• Work collaboratively with other members of the Marketing & Communications team, sharing responsibilities and stepping into both marketing and communications projects as priorities require.
• Help maintain marketing and communications calendars, project plans and other tools used to coordinate department activities.
• Participate in brainstorming, planning and strategy discussions and bring forward ideas for strengthening marketing and communications efforts.

General

• Manage direct reports in accordance with Human Resources policies, procedures, and budget guidelines.
• Motivate and support team members through coaching, recognition, regular feedback, development opportunities, and clear goals to help them stay engaged, perform at their best, and contribute to shared success.
• Actively represent the organization by participating in community events and activities that strengthen relationships, enhance visibility, and support the organization’s commitment to the communities it serves.
• Ensure decisions align with the goal of being the “Best Place to Work and Best Place to Bank.”
• Live the organization’s cultural beliefs by promoting the “See It, Own It, Solve It, Do It” culture, continuously improving member service and the staff experience, and focusing efforts on achieving key results.
• Perform other duties as assigned.

What We're Looking For (Your Qualifications) 

1. Bachelor’s degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.
2. Minimum of five in marketing, communications, public relations or a related field, with demonstrated experience in both marketing and communications.
3. Strong writing, editing and proofreading skills, with the ability to adjust tone and messaging for different audiences and channels.
4. Demonstrated experience developing and executing multi-channel marketing campaigns.
5. Experience developing internal and external communications for a variety of audiences.
6. Experience managing projects involving multiple stakeholders, deadlines and deliverables.
7. Strong interpersonal skills and the ability to work effectively with team members at all levels of an organization, including senior leadership.
8. Ability to take a project from an initial idea or business need through execution with appropriate direction and support.
9. Strong organizational skills and attention to detail.
10. Comfortable working in a collaborative environment where priorities can change and team members regularly support one another across responsibilities.
11. Experience with Workvivo or a similar employee communications or engagement platform is a plus.
12. Experience in financial services, banking or credit unions is helpful but not required.

Physical Demands, Equipment Used, and Work Environment

• General office environment. General office equipment.
• Sitting at a desk for extended periods.
• Fine motor skills for continuous computer keyboarding and m