Marketing Analytics Lead New York, NY

Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up. Our mission is to improve people's health by making it easy to live a healthy lifestyle. Nourish is the country's largest dietitian-led metabolic health clinic. We're an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems. This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we're solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it. About the Role We're scaling quickly, and data is a critical lever to unlock growth and improve patient outcomes. As our Marketing Analytics Lead, you'll drive the strategy for marketing attribution, performance measurement, and channel optimization. You'll collaborate with the Marketing team to design and execute Nourish's growth roadmap, and identify how to drive more users more efficiently. This role blends analytics engineering, strategic insights, and modeling. You'll be responsible for building clean, scalable data models and pipelines, surfacing clear, actionable insights, and developing attribution and spend models. As an early hire on the Data team at Nourish, you'll help define our long-term vision for data and collaborate closely across our Growth Marketing, Engineering, Product, and Finance teams. Our data team is based in NYC and typically works in-office three or more days a week. While this isn't a strict requirement, we're looking for people who are excited to be part of that office culture. Key Responsibilities Own marketing analytics end-to-end: Build and maintain the complete marketing analytics workflow—from models and dashboards to insights that shape team priorities and roadmaps. Own and evolve measurement and attribution: Develop, maintain, and continuously improve our marketing measurement and attribution through analysis and experimentation. Deliver high-impact insights: Partner closely with marketing stakeholders to identify and run analyses that uncover growth and efficiency levers and inform channel strategy. Drive data-driven decision-making: Use experimentation and predictive modeling to inform marketing and growth strategy. Champion a data-first culture: Guide teams to interpret and act on data, write clear documentation, and lead by example in driving evidence-based decisions. We'd Love to Hear From You If You... Have 4-8 years of relevant experience owning marketing analytics end to end at a fast-paced, high-growth company. Are a marketing attribution expert: You have deep expertise across attribution approaches—from in-platform metrics to MTA and MMM—and strong perspectives on which solutions work best in different contexts. Are well versed in growth marketing: You've worked closely with performance marketing teams and understand their priorities, challenges, and channel-specific nuances. Bring strong technical skills: You write clean, performant SQL and are comfortable working in our data stack (dbt, Fivetran). You can navigate and build on established data models. Are curious, strategic, and outcome-oriented: You proactively shape the right questions, translate complex data into actionable insights, and balance speed with depth to drive high-impact decisions. Communicate complex ideas with clarity: You distill deep analysis into crisp takeaways, whether writing documentation or presenting to leadership, and earn trust across cross-functional teams. Are motivated by impact and mission: You believe in the power of food as medicine to transform healthcare and are excited to improve lives at scale by contributing to Nourish's mission. #J-18808-Ljbffr Nourish Technology Inc.