Senior Business Systems Analyst

Overview As a Senior, Business System Analyst, you will have an opportunity to be part of a data‑centric team focused on providing technical solutions and strategies to achieve our client’s digital marketing objectives using Epsilon’s market‑leading cleanroom – PeopleCloud Prospect & Discovery. The Senior, Business Systems Analyst leverages their understanding of the ad tech space, technical capabilities, and knowledge of Epsilon’s Cleanroom platforms to support actionable digital media strategies and solutions. This role requires both business and technical expertise and will serve as the primary liaison between the client, advertising agencies, technical product teams, and data science teams. You will play a key role within the Platform Delivery team and work across many disciplines within the SDLC—including requirements gathering, analysis, documentation, design, and testing—while collaborating with the Delivery Lead to ensure on‑time project delivery. Responsibilities Be part of a fast‑paced and passionate team to integrate large marketers into Epsilon’s Cleanroom platform—PeopleCloud Prospect & Discovery. Serve as the subject‑matter expert and client liaison while working with internal teams to drive execution and delivery of key client digital initiatives. Collaborate with internal teams, including Advertising Agencies, Data Science, Account Management, Client Development, Media Managers, Data Engineers, and Product Owners. Be responsible for purposeful project documentation, including requirements, source‑to‑target specifications, process flow diagrams, data profiles, and test cases. Lead documentation reviews and gain acceptance. Create traceability of all business requirements to functional and non‑functional specifications covering data onboarding, business rules, and end‑user use cases such as digital campaigns, reports, and analytical models. Analyze data quality and provide recommendations for change. Drive product fitment analysis versus gap areas and create specifications for gap resolution. Support the onboarding of multiple data sources to a client’s cleanroom environment, with special attention to documentation, business requirements, data workflows, source‑to‑target specifications, needs analysis, and validation. Leverage partnerships with client services, product/data teams, and data science to ensure business requirements are captured and met. Become an insider and trusted advisor to client teams from a BSA perspective. Host effective client meetings, understand deliverables, and drive successful outcomes. Support development and implementation of best practices, standards, and methodologies around business analysis and data analysis. Qualifications 5+ years of relevant business analysis work experience in the database/data‑driven marketing space. Experience defining business requirements and functional specifications. Experience translating business requirements into functional/business specifications. Understanding of relational databases, data warehouse, and data mart concepts. Ability to assemble, analyze, and evaluate data. Strong understanding of SQL. Curiosity with a desire to continue learning. Strong critical thinking and problem‑solving skills. Collaborative with strong attention to detail. Excellent written and verbal communication skills. Excellent presentation skills. Ability to multi‑task, prioritize, and quickly adapt to changing priorities. Ability to work collaboratively with global teams. Ability to mentor and train less experienced peers. Understanding of web technologies a plus. Prefer candidates with previous digital marketing experience, especially within the online display advertising space. Prefer candidates with working knowledge of advertising technologies such as DSP, SSP, and DMP. Benefits Time to Recharge: Flexible time off (FTO), 15 paid holidays. Time to Recover: Paid sick time. Family Well‑Being: Parental/new child leave, childcare & elder care assistance, adoption assistance. Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling. Compensation

USD $76,400.00 - USD $141,800.00/NA.

Equal Opportunity Employer Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to View email address on click.appcast.io to request an accommodation. For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901‑4919. #J-18808-Ljbffr Publicis Groupe Holdings B.V