EUROPE Sales Manager Citrus and Multi Fruit products B2B m/f/d

European Sales Manager – Citrus & Multi-Fruit Ingredients (B2B) m/f/d

Location: Home Office (Europe) or Office-Based (Cairo)

Travel: Frequent international travel required

Company Overview

Our client is investing 300M USD in a state-of-the-art production facility delivering a broad portfolio of high-value fruit and vegetable ingredients for global B2B customers.

Core Product Portfolio

• Citrus concentrates (orange, lemon, grapefruit)
• Tomato concentrates (EU-focused, Italy/Spain competitor)
• Multi-fruit purées (mango, guava, strawberry, tropical blends)
• Cloudy juice concentrates (first plant of its kind in the Middle East)
• IQF fruits & vegetables (strawberries, broccoli, beans, artichokes)
• Freeze-dried fruits & vegetables (supplements, functional foods)

Key Customer Segments

• Blending houses – purées, citrus & tomato concentrates, cloudy juices, aroma essences, pulp cells
• Food & beverage processors – nutrient-rich purées, IQF vegetables, freeze-dried fruits, citrus oils
• Retail & food service – ready-to-use IQF vegetables, freeze-dried fruits, NFC juices
• Private label manufacturers – tailored purées, IQF, freeze-dried formats

Export Markets

• North America – beverage companies & private label
• Europe – competing with Spain/Italy/Germany in citrus & tomato
• Asia – tropical purées & freeze-dried
• GCC – strong demand for concentrates & frozen produce

The Role

We are seeking an experienced Sales Manager for Citrus & Multi-Fruit B2B ingredients to accelerate revenue growth, expand market share, and strengthen long-term customer partnerships across Europe and international markets.

You will represent a rapidly scaling agri-food manufacturer known for quality, innovation, sustainability, and global export capability.

Tasks

Key Responsibilities

• Grow key accounts in citrus, multi-fruit purées, cloudy concentrates, IQF, and freeze-dried
• Acquire new customers using market intelligence and competitive mapping
• Develop and execute tailored sales strategies for each product category
• Negotiate contracts, pricing, volumes, and annual agreements
• Collaborate with Finance, Marketing, Supply Chain, Manufacturing, Quality
• Ensure compliance with food safety, labeling, sustainability certifications
• Monitor account KPIs, forecast risks, and resolve challenges proactively
• Represent the company in international markets, navigating cultural and regulatory differences

Requirements

Bachelor's degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)

7+ years in international sales, including 2+ years in account management

Proven experience in the agri-food industry (B2B environment), ideally tomato paste or processed foods

Strong market analysis, account management, and data-driven decision-making skills

Proficiency in CRM systems and sales tools

Cultural awareness and adaptability in international markets

Fluent in English (additional languages are a plus)

Willingness to travel internationally

Benefits

Benefits

• Home-office based anywhere in Europe
• Option to work from Cairo HQ
• Opportunity to join a fast-growing, innovation-driven food ingredients manufacturer
• High international exposure and strategic commercial responsibility

Cover Letter Instructions

Please include in your cover letter:

• Number of customers you managed
• Annual turnover you generated
• Countries/regions you covered
• Product categories you sold (choose from below):
• Citrus concentrates (orange, lemon, grapefruit)
• Multi-fruit purées (mango, guava, strawberry, tropical blends)
• Cloudy juice concentrates
• IQF frozen fruits & vegetables
• Freeze-dried fruits & vegetables

Be creative, commercial, and specific — we want to understand your real B2B impact.