Director of Sales Marketing

Residential Homebuilding & Multifamily Development | Walnut Creek, CA Travel Throughout California Required Full-Time | Exempt About the Role We are seeking an experienced Director of Sales & Marketing to lead and scale the sales and marketing organization for a rapidly growing California homebuilder specializing in single-family homes, multifamily developments, and innovative residential construction. While the company initially established its reputation through accessory dwelling units (ADUs), its primary focus today is delivering high-quality housing communities and multifamily projects throughout California. This is a hands-on leadership role for someone who understands new home sales, residential construction, and how to build a high-performing sales organization. You will recruit, develop, and coach a growing sales team while personally engaging with prospective buyers through presentations, product demonstrations, and strategic customer interactions. The ideal candidate has experience with a production homebuilder or residential developer, understands construction timelines and the homebuying process, and is excited to leverage technology, AI-powered CRM tools, and data-driven marketing strategies to accelerate growth. Responsibilities Develop and execute sales and marketing strategies that drive revenue growth across new home and multifamily residential communities. Recruit, hire, onboard, mentor, and develop a high-performing sales organization. Personally lead customer consultations, model home presentations, and product demonstrations alongside the sales team. Build scalable sales processes, coaching programs, and performance metrics that support continued organizational growth. Develop and oversee digital marketing, lead generation, branding, referral, and event marketing initiatives. Partner with design, estimating, permitting, and construction teams to ensure accurate communication regarding products, pricing, timelines, and customer expectations. Utilize AI-enabled CRM platforms, lead scoring, marketing automation, and sales enablement tools to improve team productivity and customer engagement. Monitor pipeline performance, sales forecasting, KPIs, and marketing ROI while providing regular reporting to executive leadership. Build strategic relationships with developers, brokers, real estate professionals, referral partners, and industry organizations. Analyze market trends, competitive activity, and customer insights to identify growth opportunities. Travel throughout California to support communities, customer meetings, sales events, and project sites. Qualifications 5+ years of experience in residential homebuilding, new home sales, or construction sales leadership. Strong understanding of residential construction, permitting, development timelines, and the homebuyer journey. Proven success building, managing, and scaling sales teams. Experience leading both sales and marketing functions. Hands-on experience conducting product demonstrations and coaching sales professionals. Experience with CRM systems, pipeline management, forecasting, and marketing analytics. Comfortable leveraging AI-powered CRM, sales enablement, and marketing automation tools.n Strong leadership, presentation, negotiation, and relationship-building skills.n Willingness to travel throughout California.n Valid California driver's license. Desired Qualifications Experience with production homebuilders, residential developers, or modular construction. Experience selling single-family homes, multifamily communities, or master-planned developments. Knowledge of digital marketing, SEO, paid media, and customer acquisition strategies. Established network within California's residential construction or real estate markets. Experience growing organizations through scalable sales processes and data-driven decision making. #J-18808-Ljbffr Talnt