Data Analyst, User Acquisition

We are seeking a motivated and analytically driven Data Analyst to join our Growth team, supporting User Acquisition (UA) efforts for our portfolio of mobile card games. In this role, you will work closely with UA, Creative, Product, and Finance partners to analyze performance, surface insights, and help optimize paid acquisition strategies across multiple channels. This is an ideal opportunity for a data-focused analyst who enjoys working with marketing and growth data and is excited to influence decision-making through clear, actionable insights. Responsibilities: Support user acquisition analytics across 2–4 mobile game titles, partnering with UA managers to track, analyze, and optimize campaign performance across channels such as Google Ads, Apple Search Ads, and additional ad networks Monitor and analyze key performance metrics including ROAS, CPI, retention, LTV, and install volume, identifying trends, risks, and opportunities Build and maintain dashboards, reports, and recurring analyses to support UA decision-making and performance reviews Partner with UA and Creative teams to evaluate and support A/B tests across creative concepts, targeting strategies, and bidding approaches Translate complex datasets into clear insights and recommendations, presenting findings to both technical and non-technical stakeholders Collaborate cross-functionally with Product, Finance, and Data teams to align UA performance with broader company goals and forecasts Support creative analysis by evaluating ad performance, app store conversion, and funnel metrics Contribute to competitive analysis and industry trend research to inform growth strategy Assist in improving data processes, documentation, and reporting workflows to support scale and efficiency Qualifications for Position: 1–3 years of experience in a data analytics, growth analytics, or digital marketing analytics role, preferably supporting user acquisition or growth initiatives Strong analytical and problem-solving skills, with the ability to turn raw data into meaningful insights Advanced proficiency in Excel or Google Sheets Experience with SQL required; experience with Python, BI tools (Looker, Tableau, etc.), or experimentation frameworks is a plus Solid understanding of growth and marketing KPIs such as CPI, ROAS, retention, LTV, and conversion rates Excellent written and verbal communication skills, with experience presenting insights to cross-functional audiences Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment Interest in mobile gaming and curiosity about player behavior, monetization models, and live operations Self-starter mindset with a strong desire to learn, grow, and take ownership A Little Bit About Us: MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times. MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members. Do we have your attention yet? Here are just some of the perks of working with us: We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution. Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos! In the office we offer things like free lunch, free snacks, and free drinks. Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine. Growth, growth, growth - we are growing, and we would love for you to join us on the ride. Annual Game Jam to show off your creative chops! In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’ s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $90,000- $115,000.