VP, Director Media

Agency:Omnicom MediaJob Function:MediaJob Subfunction: Media Planning and BuyingJob Description:Title: VP, Director, MediaCompany/Location: SSCG Media Group/NYC. Hybrid-RoleSSCG Media Group (SSCGMedia.com) is the one of the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of Omnicom.We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!We’re seeking a VP, Director to lead strategic media planning for a pharmaceutical brand launch. This role requires a deep understanding of the overall marketing ecosystem and how media strategy drives brand success – particularly within the highly regulated Direct-to-Consumer (DTC pharmaceutical space).The VP, Associate Director will be responsible for overseeing all aspects of media planning and implementation, ensuring that strategies are insight-driven, integrated across channels and aligned with brand goals. This individual will report to the SVP, Director and will manage a team, guide client relationships and collaborate across departments to deliver innovative, compliant and effective campaigns.Key Areas of Responsibilities:KnowledgeDeep understanding of Direct-to-Consumer (DTC) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategiesExpert knowledge of all DTC media channels – television, digital, social, programmatic, out-of-home and emerging platforms and how they integrate to create a cohesive media ecosystemProficiency in television planning, including audience segmentation, media mix modeling and campaign performance evaluationStrong grasp of data-driven decision-making and media measurement frameworks (reach, frequency, ROI, brand lift, etc.)Awareness of current and emerging trends in consumer media consumption, digital transformation and healthcare communicationsKnowledge of broader marketing practice, including creative, strategy, analytics and how each discipline contributes to brand successManaging and Leading OthersLead, mentor and develop team members while fostering collaboration, curiosity and accountabilityProvide ongoing coaching, performance feedback and professional development opportunities to direct reportsManage workload allocation, resource planning and prioritization across projectsPromote a culture of continuous learning, encouraging innovation and excellence in media strategy and executionSupport diversity of thought and ensure team members feel empowered to contribute ideas and challenge assumptionsStrategy & Account ManagementLead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goalsTranslate brand strategy and audience insights into integrated media plans that effectively reach and engage target consumersPartner closely with internal and external teams to ensure seamless collaboration and campaign integrationOversee all aspects of media planning, including research, channel mix recommendations, investment strategy and optimizationManage budgets and timelines, ensuring efficient use of resources and delivery of high-quality workCollaborate with investment and buying teams to ensure execution aligns with strategic objectives and media performance goalsLead internal reviews and post-campaign analyses to identify learnings and inform future planningClient ServiceServe as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insightsBuild and maintain strong client relationships through proactive communication, transparency and strategic leadershipPresent media recommendations, plans and results clearly and persuasively to clients and senior stakeholdersMaintain an expert understanding of client business challenges and competitive landscapes to anticipate needs and recommend forward-looking solutionsQualifications and Experience:9+ years of experience in media planning with at least 3 years focused on pharmaceutical or healthcare brandsProven expertise in pharmaceutical DTC media planning and television strategyStrong understanding of cross-channel integration and omnichannel marketingExcellent analytical, organizational and communication skillsBachelor’s degree in Marketing, Communications, Advertising or related field (Master’s degree a plus)Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively with flawless customer–centric focusStrong leadership and/or management experience, including mentoring junior team members and building a teamExhibits strong initiative, sound attention to detail and ability to think strategicallyImpeccable written and verbal communication skillsSelf-starter, who can work independently and in team environment $175,000 - $200,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: For US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. SummaryLocation: New York, New York, United States of AmericaType: Full time