Senior Customer Marketing Manager

Senior Customer Marketing Manager

Team: Marketing (Business Value Services) • Reports to: Head of Business Value Services • Location: [San Francisco / New York - confirm]
About Sigma

Sigma is the cloud analytics platform built directly on the data warehouse. Business teams use it to explore live data with the ease of a spreadsheet and to build interactive data apps on top of Snowflake, Databricks, and BigQuery, with AI now doing a growing share of the work. We crossed $200M in ARR and raised an $80M Series E at a $3B valuation, and we are growing fast.
The role

As our Senior Customer Marketing Manager, you will own the customer story from the moment a customer starts seeing value to the moment a prospect hears about it. That means building the system that tells us which customers are happy and why, then turning their outcomes into a steady supply of published proof and reference-ready advocates the whole go-to-market team can pull from.
What you'll own

• The customer proof engine. Build and run the system that turns customer outcomes into published proof on a predictable cadence: case studies, customer videos, and quote cards grounded in real outcome data.
• Advocacy and references. Grow a referenceable-customer bench the sales team can actually draw on, run the advocacy program, and feed Majors and ABM with the proof that supports expansion based on the value a customer has already seen.
• Customer voice at events. Source and prepare customer speakers for the moments that matter, including Snowflake Summit, Databricks DAIS, and our own Workflow conference, build their presentations, and run the Sigma User Meetups (SUMs) webinar series.
• Reviews and recognition. Drive customer review volume and quality on G2 and Gartner Peer Insights, and run programs like "Built with Sigma" awards that give customers a reason to put their name next to ours.
• The Customer Advisory Board. Own the CAB program in partnership with Business Value Services, with two moments a year (one at Workflow and one in the fall), and turn what you hear there into both product input and pipeline.
• Distribution. Get customer proof out of the folder it dies in and into the website, the sales plays, and the ABM pages, so the same story does work in more than one place.
• The agentic stack. Operate the AI-first system (Sigma, Claude, and the connected tooling) so drafting, repurposing, and distribution run at a volume one person plus agents can sustain, and improve that system as you go.

What you bring

• Three or more years in B2B SaaS customer marketing, advocacy, customer reference, or a closely related field, with a track record you can point to of building a proof engine rather than only running one someone else built.
• Strong writing and storytelling instinct, and the judgment to find the one outcome in a customer conversation that a prospect will actually care about.
• Real comfort with AI tooling. You have built, or are eager to build, agentic workflows, and you are not precious about doing by hand what an agent can do better.
• Data fluency. You can work inside a warehouse-native analytics product, pull your own outcome numbers, and partner with RevOps without needing everything handed to you.
• Event and customer-speaker program experience, and the diplomacy to manage customer relationships and executive stakeholders well.
• A cross-functional operator who works across sales, customer success, product marketing, and field marketing without friction.

About us:

Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.


Sigma announced its $80M in Series E financing in May 2026. The round was led by Princeville Capital, with new strategic investors Databricks Ventures, ServiceNow Ventures, and Workday Ventures participating alongside returning investors Altimeter Capital, Avenir Growth Capital, D1 Capital Partners, K5 Global, NewView Capital, Spark Capital, Sutter Hill Ventures, and XN. This milestone follows Sigma reaching $200M in annual recurring revenue in April 2026, with more than 100% year-over-year growth and 1.1 million new active users added in the latest fiscal year.

Come join us!
Benefits For Our Full-Time Employees:

• Equity
• Generous health benefits
• Flexible time off policy. Take the time off you need!
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office

Sigma is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran, or any other protected status. We look forward to learning how your experience can enable all of us to grow.

Note: We have an in-office work environment in all our offices in SF, NYC, London and Sydney.

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Sigma's use of AI

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.