Digital Content Strategist

Job Title Digital Content Strategist Department Veterinary Medicine | College Administration Location Sisson Hall (0080) Position Type Regular Hours 40 hours per week, First Shift Summary The Digital Content Strategist advances the College of Veterinary Medicine’s strategic priorities through high‑quality, user‑centered digital communications. The role includes managing the college’s primary external websites, leading the strategy, execution and analysis of external email communications, and overseeing content for digital display screens across college facilities. This position serves the Strategic Communications and Marketing team and the college’s Advancement team, supporting alumni relations, fundraising initiatives, and stakeholder engagement through performance‑driven digital communication strategies. Responsibilities Manage the college’s external websites (vet.osu.edu and vmc.vet.osu.edu) including content strategy, design, and user experience optimization. Lead the development, design, and deployment of responsive email campaigns using university‑approved tools and templates, ensuring alignment with brand and accessibility guidelines. Track, analyze, and report on email performance metrics, providing data‑informed recommendations for continuous improvement. Oversee content for digital display screens across college facilities. Collaborate with faculty, staff, students, vendors, and university partners to ensure digital content is accurate, accessible, timely, and aligned with institutional standards. Minimum Qualifications Bachelor’s degree in communications, marketing, digital media, journalism, information sciences or a related field, or an equivalent combination of education and professional experience. Demonstrated experience managing websites using a content management system, preferably Drupal. Experience creating, editing and maintaining email, with experience using Sales Force Marketing Cloud. Working knowledge of web analytics, user experience principles and content optimization. Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. Excellent written and verbal communication skills and the ability to collaborate effectively with diverse stakeholders. Desired Qualifications Experience working in higher education or academic medicine. Experience planning, developing and deploying email. Familiarity with SEO best practices and working with external digital vendors or agencies. Experience supporting advancement, fundraising, alumni engagement or donor communications. Experience coordinating or supporting digital accessibility compliance and remediation. Experience managing digital display content or other nontraditional digital communication channels. Target Salary Range: $51,500.00 - $67,250.00 per year; commensurate with experience, internal equity, the unit’s available budget, and the candidate’s qualifications. Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post‑offer process. The university is an equal opportunity employer, including veterans and disability. #J-18808-Ljbffr