Marketing Specialist

Job Description

Job Description

Immediate W2 contract position available in Atlanta, GA.
Estimated Duration: 4 years

• Experience (5-10 years of experience).
• Creates and executes marketing campaigns, strategies, and research wither with digital or traditional media, conducts market research and analyzes custom needs, preferences, and trends, develops and implements marketing plans and budget for various products, services, or events, designs and produces marketing materials, evaluates effectiveness of marketing activities and campaigns.

JOB SUMMARY
The Company objectives are:

• To enhance the overall value of the company with the implementation and adoption of Data Driven Decision Support through:
• Leadership of an enterprise strategic data governance process
• Leadership of an enterprise strategic data management team
• Governance of the production of high quality, immutable data (Golden Records) on which critical decision support platforms can rely – Strategic Data
• Governance of the strategic intelligence logic and platforms that produce all decision support information for the business
• Driving the evolution and improvement of corporate decision making through new methods, technologies, logic, and concepts

To establish and govern Strategic Data as a Corporate Asset across the enterprise by:

• Facilitating organizational alignment with a data and information driven decision-making culture
• Establishing and Maintaining Sponsorship and Support at all organizational levels
• Implementation of long-term training and implementation programs for data and information literacy
• To implement a clean, clear source of data on which future generations of AI can build new insights for the Enterprise and provide Strategic Decision Support Counsel to the Leadership of the Company
• The Communications & Marketing Specialist is responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals.
• This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels.
• The specialist partners with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives.
• Responsibilities align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development.

MAJOR JOB RESPONSIBILITIES:
Functional Expertise:

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements.

Business Acumen:

• Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
• Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
• Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
• Monitor campaign performance and recommend adjustments to improve effectiveness.
• Support marketing initiatives that enhance organizational reputation and stakeholder engagement.

Engagement:

• Develop communication programs that increase employee awareness and engagement.
• Support organizational events, recognition programs, and change initiatives.
• Create internal marketing campaigns promoting strategic programs and organizational priorities.
• Measure employee engagement and communication effectiveness.

Driving Results:

• Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
• Coordinate event communications before, during, and after events.
• Support stakeholder outreach and engagement activities.

Education, Certifications/Licenses:
Required:

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field

Preferred Related Work Experience:

• Master's degree in Communications, Marketing, Public Relations, Business Administration (MBA), or a related discipline.
• Professional certifications in communications, marketing, change management, digital marketing, project management, or public relations.

Specific Skills & Knowledge:
Required:

• Principles of corporate communications, marketing, public relations, and stakeholder engagement.
• Communication planning, campaign development, and audience segmentation.
• Brand management, messaging strategy, and storytelling techniques.
• Internal communications and employee engagement best practices.
• Digital marketing, content marketing, and social media strategies.
• Change management and organizational communication methodologies.
• Communications measurement, analytics, and performance reporting.
• Content governance, editorial standards, and communication policies.
• Business operations, organizational strategy, and cross-functional collaboration.
• Project management concepts and execution methodologies.

Required Skills:

• Communication & Content Development:
• Exceptional written, verbal, and presentation communication skills.
• Professional business writing, editing, proofreading, and content development.
• Ability to translate complex business and technical topics into clear, compelling communications.
• Executive communication and presentation development.
• Storytelling and narrative-building skills.

Marketing & Brand Management:

• Marketing campaign planning and execution.
• Brand positioning and message development.
• Audience targeting and stakeholder engagement.
• Event promotion and awareness campaign development.
• Marketing collateral and promotional content creation.

Digital Communications:

• Website and intranet content management.
• Email marketing and newsletter development.
• Social media content creation and channel management.
• Content calendar management.
• Multimedia content coordination including graphics, video, and presentations.

Analytics & Reporting:

• Ability to analyze communication and marketing performance metrics.
• Experience developing dashboards, scorecards, and performance reports.
• Data-driven decision making and optimization.
• Survey design, feedback collection, and engagement analysis.

Technology Proficiency:

• Microsoft 365 Suite (Outlook, Teams, Word, Excel, PowerPoint, SharePoint).
• SharePoint content management.
• Power BI or similar reporting and analytics platforms.
• Microsoft Forms and survey tools.
• Project management and collaboration platforms.
• Digital marketing and content management systems (CMS).

Behavioral Competencies:

• Strategic Thinking
• Customer and Stakeholder Focus
• Relationship Building
• Creativity and Innovation
• Collaboration and Teamwork
• Problem Solving
• Adaptability and Change Agility
• Attention to Detail
• Initiative and Self-Direction
• Time Management and Prioritization
• Influence Without Authority

Preferred Experience Areas:

• Corporate Communications
• Internal Employee Communications
• Marketing and Brand Management
• Executive Communications
• Change Management Communications
• Digital Transformation Communications
• Innovation and Technology Marketing
• Event Communications and Promotion
• Utility, Energy, Technology, or Corporate Environment Experience

We provide supplemental employees to the region's most sought after power projects. We credit our success to the commitment we show to our job applicants. E Group Recruiters are here to make sure your job search experience is the best it can be. Our recruiters are experts in knowing what the client manager is looking for in a resume, what bill rate the market will bear, and how to make your application stand out among the rest. Our personal touch continues even after we've found the perfect job for you. All full-time employees are eligible to pay for full health and retirement benefits including BC/BS health and dental insurance, life and disability insurances, and 401K with an immediately vested match is available. We have a dedicated team to guide you through these benefits.

Company Description

We provide supplemental employees to the region's most sought after power projects. We credit our success to the commitment we show to our job applicants. E Group Recruiters are here to make sure your job search experience is the best it can be. Our recruiters are experts in knowing what the client manager is looking for in a resume, what bill rate the market will bear, and how to make your application stand out among the rest. Our personal touch continues even after we've found the perfect job for you. All full-time employees are eligible to pay for full health and retirement benefits including BC/BS health and dental insurance, life and disability insurances, and 401K with an immediately vested match is available. We have a dedicated team to guide you through these benefits.