Content Strategist (Beauty & Luxury)

Job Title: Content Strategist (Beauty & Luxury) Location: Santa Monica, CA (On-site) Company: Helios About Us At Helios, we embrace the power of innovation and forward-thinking, understanding that ideas can transcend borders and create a ripple effect globally. We pride ourselves on turning pragmatic concepts into proven realities, making excellence in execution our standard. We partner with ambitious brands to build high-performing marketing strategies fueled by creativity, consumer insights, and data. Our team thrives in a collaborative, fast-paced environment where experimentation, continuous learning, and measurable results drive everything we do. Job Overview We are looking for a Content Strategist who understands that today's best-performing ads are built on insights—not guesswork. This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels. Working closely with paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert. The ideal candidate has hands-on experience growing beauty, skincare, wellness, luxury, or premium consumer brands through paid social advertising and understands what separates a beautiful ad from a profitable one. Responsibilities Performance Creative Strategy Develop creative strategies designed to improve ROAS, reduce CPA, and increase conversion rates. Build creative concepts based on audience insights, competitor research, and platform trends. Translate marketing objectives into scalable creative frameworks. Partner closely with Paid Media teams to identify creative opportunities based on campaign performance. Develop structured creative testing roadmaps that continuously improve campaign efficiency. Consumer & Audience Research Become the expert on the customer by identifying: Customer pain points Purchase motivations Emotional triggers Purchase objections Customer personas Purchase occasions Consumer language and messaging Translate these insights into creative strategies tailored to different audience segments. Creative Development Develop and refine: Winning hooks Scroll-stopping openings Messaging hierarchy Creative hypotheses Offer positioning Product storytelling Problem/solution narratives UGC concepts Creative testing matrices Creative concepts may include: Before & After Founder Stories Expert Authority Social Proof Product Demonstrations Lifestyle Content Educational Content Myth vs. Fact Product Comparisons Testimonials Trending Formats Creative Briefs Develop detailed briefs for designers, editors, photographers, creators, and UGC talent including: Target audience Customer insights Creative objective Hook direction Messaging hierarchy Script outline Visual references Call-to-action Success KPIs Ensure every creative asset is built around a clear testing hypothesis. Creative Performance Optimization Continuously improve creative performance through structured testing and data analysis. Monitor key metrics including: Thumb-stop rate Hook rate Hold rate CTR CPC CPA CVR ROAS Frequency Creative fatigue Use campaign insights to recommend future creative iterations. Creative Testing Develop structured testing plans across: Hooks Headlines Offers Messaging Formats Creators UGC Product demonstrations Video lengths Static vs. video creatives Lifestyle vs. educational content Maintain an organized testing library and document learnings that can be scaled across multiple brands. Cross-functional Collaboration Partner closely with: Paid Media Creative Design Video Production Influencer Marketing Brand Marketing E-commerce CRM Social Media Ensure creative aligns with campaign objectives while maintaining premium brand standards. Qualifications Experience 3+ years of experience in Performance Creative Strategy, Growth Marketing, Paid Social, or E-commerce Marketing. Proven experience working with beauty, skincare, wellness, fashion, luxury, or premium consumer brands. Demonstrated success developing performance-driven creative for Meta and TikTok campaigns. Strong understanding of the DTC customer journey. Experience collaborating closely with Paid Media teams to optimize creative performance. Experience working within a fast-paced agency environment is highly preferred. Skills Strong understanding of consumer psychology and performance marketing. Ability to interpret campaign data and translate insights into creative recommendations. Excellent creative briefing, presentation, and communication skills. Strong understanding of Meta and TikTok creative best practices. Analytical mindset balanced with creative intuition. Passion for testing, experimentation, and continuous optimization. Recruitment Process You will be contacted by our team within 72 hours of submitting your application. Our recruitment process typically takes no longer than 21 days from the first interview, and all candidates will be notified of the outcome. Helios Worldwide is an Equal Opportunity Employer committed to providing a workplace free from discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other characteristic protected by applicable law. #J-18808-Ljbffr Helios WorldWide