Director Consumer Digital Experience

Director Consumer Digital Experience Atlanta, Georgia, United States, 30339 The Director Consumer Digital Experience is responsible for leading Mohawk’s consumer-facing digital ecosystem, including brand websites, product discovery tools, lead generation platforms, dealer locators, and future digital commerce experiences. This role owns the strategy, development, optimization, and performance of digital platforms that help consumers easily discover, evaluate, shop, and purchase Mohawk products through their preferred channel. Working closely with Brand Marketing, Sales, and Technology teams, this leader ensures digital experiences generate consumer demand, support channel partners, and position Mohawk for future shopping behaviors, AI-powered discovery, and emerging commerce technologies. What you’ll do: Own the vision, roadmap, and performance of Mohawk’s consumer-facing digital platforms. Lead development and optimization of brand websites and supporting digital experiences across the Mohawk family of brands. Create intuitive customer journeys that improve product discovery, engagement, lead generation, and conversion. Partner with Brand Marketing to activate campaigns and product launches across digital platforms. Support retail, dealer, builder, and commercial channels through digital experiences that drive qualified demand. Lead digital analytics and reporting functions responsible for website, campaign, and platform performance measurement. Establish KPIs, dashboards, and performance reporting to guide business decisions. Measure and optimize paid media effectiveness in partnership with Brand Marketing. Drive conversion optimization, testing, personalization, and continuous improvement initiatives. Develop strategies that improve discoverability across search engines, AI-powered search, and emerging commerce channels. Partner with Technology teams to prioritize platform enhancements and deliver scalable digital solutions. Lead and develop a high-performing team responsible for digital platforms, analytics, and optimization. Manage agency relationships, budgets, project priorities, and digital investments. Collaborate with Sales, Marketing, Product Marketing, Consumer Insights, and Technology teams to align priorities and execution. Perform other duties as needed. What you have: Bachelor’s degree in Marketing, Business, Digital Commerce, Technology, or related field. 10+ years of experience in digital commerce, digital experience, digital marketing, or related disciplines. 5+ years of leadership experience managing teams and cross-functional initiatives. Experience managing large-scale customer-facing digital platforms and website ecosystems. Experience utilizing analytics, experimentation, and performance measurement to drive business results. What you’re good at: Strong understanding of customer journey management and digital experience strategy. Knowledge of website platforms, analytics tools, SEO, paid media measurement, and digital technologies. Ability to translate business objectives into scalable digital solutions. Strong analytical and problem-solving capabilities. Experience leading cross-functional teams and influencing stakeholders. Excellent communication, organizational, and leadership skills. Ability to manage multiple priorities in a fast-paced environment. Knowledge of AI-driven search, digital discovery, and emerging commerce trends. What else? This employee will be responsible for direct reports. Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant. #J-18808-Ljbffr Mohawk Industries Inc