Content Writer, B2C

Help people discover careers - and change their lives through education.


U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others.


We're looking for a talented Content Writer, B2C, to join our growing marketing team.


Reporting to the Brand Communications and Content Manager, the Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey.


Open to U.S. candidates only.

Primary Responsibilities:

• Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute's various career training and high school programs offered to prospective students, career changers, and adult learners.

• Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use.

• Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.

• Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance.

• Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.

• Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives.

• Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights.

• Maintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journey.

Qualifications

• Bachelor's degree in English, journalism, communications, or related field

• 3+ years of applicable experience

• Experience in education, edtech, or career training preferred, but not required.

• Strong writing, editing, and storytelling skills.

• Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more.

• Excellent attention to detail and ability to meet deadlines.

• Familiarity with SEO and content marketing best practices.

• Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines

• Excellent verbal and written communication skills

• Commitment to clarity, accuracy, and professionalism in all written materials.

• Ability to adapt writing style based on audience, platform, and purpose.

• Portfolio of writing samples (blogs, articles, reports, or scripts).

Benefits

• Salary Range: $55,000 - 68,000. Starting compensation may vary based on geographic location, work experience, and skills.

• Health, Dental, Vision and Life Insurance

• FSA, Short/Long Term Disability

• Tuition Reimbursement

• Paid Time Off