Manager, Lifecycle Marketing

Responsibilities Lead the strategy, planning, and execution of lifecycle email marketing programs across Hearst Magazines' portfolio, including ongoing campaigns, automated customer journeys, and key go-to-market initiatives. Develop audience segmentation strategies that drive subscriber acquisition, engagement, retention, and long-term customer value. Build, optimize, and scale automated lifecycle programs, including onboarding, retention, winback, and behavioral trigger campaigns. Partner closely with Creative, Brand Marketing, Product, Data, and other cross-functional teams to deliver personalized, customer-centric experiences that align with brand objectives. Analyze campaign performance across key metrics, including engagement, click-through rate, conversion, and retention, and translate insights into actionable recommendations. Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences. Champion lifecycle marketing best practices, personalization strategies, and emerging email marketing trends to drive innovation across the portfolio. Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearst’s brands. Requirements 2+ years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience. Experience developing and executing email marketing campaigns that drive measurable business results. Proficiency with email service providers (ESPs), marketing automation platforms, and audience segmentation strategies. Strong analytical skills with the ability to interpret campaign performance data and develop strategic recommendations. Demonstrated ability to manage multiple projects while maintaining strong attention to detail in a fast-paced environment. Excellent collaboration and communication skills with experience working across creative, product, marketing, and analytics teams. A proactive, adaptable, and results-oriented mindset with a passion for testing, learning, and continuous improvement. Ability to work in our New York City office on a hybrid schedule of four days per week. #J-18808-Ljbffr