Content Creator

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is seeking a creative and dynamic Content Creator to join our fast-paced Marketing team. In this role, you’ll be responsible for producing compelling, on-brand content that engages our community across product demos, brand campaigns, and cultural moments. You’ll bring ideas to life in front of the camera and behind the scenes, working closely with the Social Media and Brand teams to ensure Frida’s voice is bold, authentic, and always at the center of the conversation.

This role requires a confident on-air personality, a sharp creative mindset, and the ability to thrive in a fast-moving environment where timelines are short and expectations are high.

Responsibilities to include:

Content Creation & Storytelling

• Develop engaging content aligned with brand campaigns, product launches, and cultural trends
• Serve as an “on-air” personality, producing video content that authentically connects with Frida’s audience
• Translate creative ideas into scroll-stopping social content across multiple platforms

Collaboration & Execution

• Partner with Social Media Managers, Brand Managers, the Director of Content Strategy, and the Associate Creative Director to deliver on campaign objectives
• Work on rapid timelines to execute content that is both creative and business-driven
• Balance multiple priorities while ensuring quality, brand alignment, and timeliness

Audience Connection

• Ability to create content that resonates authentically with our consumer base
• Build and adapt content strategies that reflect audience needs and Frida’s mission

What You Will Need

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred)
• 3+ years of experience in content creation, social media, or digital marketing
• Proven ability to ideate and produce creative, engaging, and business-driven content
• Deep understanding of social media platforms, trends, and audience engagement strategies
• Demonstrated experience creating content for TikTok, Instagram, and YouTube, with a clear grasp of each platform’s unique requirements
• Track record of directly managing or growing a brand’s social presence to 300K+ followers
• Highly organized, detail-oriented, and comfortable thriving in a fast-paced, entrepreneurial environment
• Ability to work effectively in a hybrid, in-office environment
• Strong portfolio showcasing a demonstrated history of impactful content creation

Who You Will Work With

Frida is an organization that values collaboration and community. As the Content Creator, you will work closely with Creative Marketing and Brand Management teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:

  • Comprehensive medical, vision, and dental plans
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
  • FSA & HSA

• 401k matching up to 4% with immediate vesting.

• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.

• Flexible paid pregnancy and parental leave.

• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.

• Dog friendly office - feel free to bring your best buddy with you to work! 

• Learning & development opportunities for professional and personal growth

• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.

• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to View email address on swooped.co or View email address on swooped.co. Your safety and privacy is our priority.