Sales & Marketing Specialist

Job Summary:We are looking for a creative and energetic Sales & Marketing Specialist with excellent communication and organizational skills.The Sales & Marketing Specialist will focus on a broad range of marketing activities working with our content, design, sales, and management teams. The ideal candidate will manage and execute automated marketing campaigns, qualify inbound leads for sales, develop content and collaborate with our overall marketing team in other areas as defined below.The Sales & Marketing Specialist will join our dynamic and award-winning team and will be responsible for blending traditional B2B and digital marketing tactics towards measurable goals.This position will be responsible for marketing our products into public sector organizations within the US and Canada.Job Description:Job Summary:We are looking for a creative and energetic Sales & Marketing Specialist with excellent communication and organizational skills.The Sales & Marketing Specialist will focus on a broad range of marketing activities working with our content, design, sales, and management teams. The ideal candidate will manage and execute automated marketing campaigns, qualify inbound leads for sales, develop content and collaborate with our overall marketing team in other areas as defined below.The Sales & Marketing Specialist will join our dynamic and award-winning team and will be responsible for blending traditional B2B and digital marketing tactics towards measurable goals.This position will be responsible for marketing our products into public sector organizations within the US and Canada.Essential Duties and Responsibilities:Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and impactful calls-to-actionCoordinate trade show participation, including timelines, registration, booth logistics, sponsorship deliverables, shipping, staffing schedules, pre-event promotion, and post-event follow-upSupport planning and execution of major customer and industry events, including AssetWorks Academy, user conferences, customer meetings, and regional eventsDevelop and manage event project plans, timelines, task lists, and cross-functional communications to ensure deliverables stay on trackPrepare and organize event materials, including booth assets, signage, collateral, presentations, attendee lists, promotional items, and digital follow-up contentManage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter expertsResearch and develop industry thought leadership content, including blogs, white papers, infographics, and videosAct as lead on all website inquiries, responding to contact requests and real-time website interactions in a timely and efficient mannerDevelop relevant and meaningful value-proposition messaging for technology products and servicesManage customer newsletter calendar and deploy customer communications in collaboration with product teamManage and prepare lead lists from trade show and digital advertising programsPerform market research to support growth of initiative products and emerging markets, this may include direct outreach, if neededAssign qualified leads to outside sales in Salesforce based on territory and product interestProvide analytics on campaign performance using Marketo analytics toolsCollaborate with marketing and sales leadership to identify the most appropriate methods for distributing contentAssist with non-digital marketing activities as needed, including annual AssetWorks Academy users conference and promotion of trade shows and customer eventsProactively source new prospective opportunities through AI-driven business development, clearly outlining account snapshots, buying signals, key stakeholders, strategic priorities, potential entry points, and fit assessment against our ideal customer profile (ICP)Requirements:The ideal candidate will possess a Bachelor’s degree from an accredited college or university with a major in Marketing, Communications, or Business Management preferred. The position requires:3-5 years of marketing experienceExcellent attention to detailEffective listening, communication (verbal and written) and problem-solving skillsSuccessful time management and ability to adapt quickly to changing prioritiesTeam player who works productively across different departments/teamsAbility to present confidently to wide range of stakeholders, including executive leadershipProficiency with Microsoft Office Suite, particularly Excel and PowerPointExperience with CRM (Salesforce) and marketing automation software (Marketo) preferredSome travel required, estimated at 10% of the timeBenefits:Generous Paid Time Off11 Paid HolidaysMedical, Dental, Vision, Life insurance benefits with various choices and generous employer contribution401k with employer match which immediately vestsAnnual Company BonusCareer growth and mentoring opportunities as a smaller business unit within the Volaris GroupTuition Reimbursement ProgramEmployee rewards and recognition programsOptional Employee Stock Purchase Program with company matchPet insuranceEmployee Discount Platform discounted entertainment tickets to movies, sporting events, hotels, live performances, etc.Referral bonusesEmployee engagement eventsFlexible remote work arrangementsWorker Type:RegularNumber of Openings Available:1 #J-18808-Ljbffr Incognito Software Systems Inc