Rare Disease Account Manager - Charlotte, NC

Otsuka America Pharmaceutical, Inc. believes in a customer engagement approach designed to better deliver on patient, caregiver and HCP expectations in the treatment of rare diseases. This model is built around where patients get their care—locally, with the intent to better serve patients, caregivers, and healthcare providers, delivering a higher quality experience that ultimately is focused on improving patient care. Otsuka’s Rare Disease Selling Model creates a unified focus among account management, medical, patient access, market access and total office education to engage physicians and identify opportunities to improve the patient experience. Through this matrix model, customers will experience coordinated and seamless support to provide the extraordinary care to the patients they serve. The Rare Disease Account Manager will report directly to the Area Business Lead, Rare Disease, coordinating with cross functional colleagues in Medical (MSLs), Market Access (RAMs), and Patient Support (PELs), Though Leader Liaison (TLL) under appropriate guardrails. This individual will serve as the main point of contact/connection to healthcare provider (HCP) customers and accounts and should have a wide breadth of expertise, (e.g. able to address complex on label information based on approved content in a competitive landscape. Position Overview The Rare Disease Account Manager will work collaboratively with cross functional peers to develop a dynamic business plan and execution strategy for engaging with key systems of care to create joint value for Otsuka, customers, and patients. Key Responsibilities The Rare Disease Account Manager will work with the Area Business Lead, Rare Disease to develop a territory-specific business/account plan to include strategies and tactics aimed at increasing disease-state awareness, implementing diagnostic approaches, identifying and pursuing business opportunities and meeting sales goals in a rare disease space. Communicates and collaborates within a cross functional team (i.e. other RDAMs, brand marketing, market access, medical affairs and thought leader liaisons) necessary to meet business objectives. Develops in-depth knowledge of current and future competition and executes sales strategies to effectively compete and achieve patient acquisition and revenue goals. The RDAM will build and maintain proficiency in relevant disease states, patient and clinic experience, market landscape and product knowledge. Effectively utilize all available tools, technology and resources to analyze and identify market opportunities trends. Proven ability to navigate and identify opportunities through dynamic healthcare landscape including academic institutions, IDNs, community practices, and local patient advocacy groups Ability to successfully execute upon a rare disease selling model. Sponsor and display at relevant congresses and society meetings. Demonstrated expertise with longer selling cycle and complex patient journey across portfolio of products. Key Sales Capabilities Territory Analysis / Business Planning Uses competitive data and business reports to track progress and uncover opportunities, including sales data and promotional budget Displays knowledge of territory and business conditions that impact sales results to establish near term priorities for his/her territory business plan Responds compliantly to competitive threats and opportunities Educates office staff on payer guidelines and reimbursement procedures to increase pull through Effectively utilizes promotional materials Selling Skills, Engagement & Account Pull Through Maintains ongoing awareness of internal support team resources available throughout the ecosystem and utilizes appropriately Applies market and industry knowledge to overcome objections and influence prescribing habits during the total office call Identifies territory professional groups to network and ensure access/exposure to potential key opinion leaders Builds strong relationships with all key office/practice personnel and focuses on patient health in conversations with all staff members. Takes personal responsibility for follow-through and providing value to the accounts by providing accurate information in response to their needs Delivers effective and balanced office calls and sales presentations utilizing the appropriate approved marketing materials and technical references (e.g. studies, package inserts, etc.) with clarity and confidence to help HCPs enhance patient outcomes; demonstrates competent product knowledge of own product and competition Qualifications Required Bachelor’s degree Preferred MBA or other related graduate degree 3+ years sales experience in rare disease, immunology, renal, oncology, and/or hospital account manager is strongly preferred Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals in a fast-paced dynamic sales environment Candidate must display intellectual curiosity, business acumen, perseverance, relationship mastery, collaboration, passion for the patient Ability to interpret, analyze and leverage data to identify trends, gain insights, drive pull through, and lead live engagements with customers in the local business environment Demonstrates strategic thinking to create a customer/account engagement plan, taking a dynamic and collaborative approach to maximize the business Exhibits intellectual curiosity and maintains ongoing awareness of trends #J-18808-Ljbffr Otsuka America Pharmaceutical Inc.