E-Commerce Manager

US Consumer Beauty – New York City COTY is looking for smart leaders who are fast and passionate. We’re looking for an eCommerce Manager (Consumer Beauty) to join our eCommerce & TikTok Shop team. This role will work in partnership with Consumer Beauty (“CB”) brands (See our brands here: across US and Global teams to have a truly best in class eCommerce site experience and TikTok Shop execution for all Coty CB products, across all of Coty’s top US retail partners. Reporting into the Senior Director of eCommerce & TikTok Shop, this role is responsible for ensuring Coty CB brands lead the market in eCommerce site execution, conversion, and that our brands excel on TikTok Shop. A balance of strong organizational, project management, communication, and analytical skills are needed for the candidate in this position to succeed. Responsibilities New Product launches, in collaboration with brand, media, and sales teams; execute best-in-class eCommerce launches preparing the required materials from assets, copy, and Ratings & Reviews. Briefing of eCommerce content and copy needs to Brand partners, ensuring alignment with retailer requirements and expectations. TikTok Shop operations including communication of unit forecasts, partnership with supply chain teams, and project planning for relevant activations. Project Management for on‑time and in‑full delivery of Brand content and copy toolkits; detailed tracking of delivery and resolution‑planning when delivery expectations are not met. Audit, manage and optimize all content‑related consumer experiences on US retailer digital product pages. This includes: assets, videos, enhanced content, copy, user‑generated content and ratings & reviews. Analysis and presentation to leadership of content performance, conversion, engagement, consumer sentiment, AB tests, and competitor benchmarking in the beauty industry. Identify and monitor the latest trends in eCommerce content. Desire to always push the boundaries for Coty CB Brands in leading best‑in‑class retailer site experiences. Assist with ongoing vendor management related to ratings & reviews seeding, content creation/syndication, copy optimization and digital shelf analytics. Qualifications Essential Knowledge in eCommerce user experience; understanding of site navigation and merchandising. Ability to use left and right sides of the brain, balancing creative inputs and exploration with structured process and measurement. Beauty lover, with strong desire to work in Makeup, Nail Color & Treatment, and Fragrance. Self‑starter mentality, with ability to create and take ownership of projects, tracking oneself against scorecards and key performance indicators (KPIs). Very strong project management skills. Strong attention to detail. Very strong analytical skills. Successful at collaborating and cross‑functional relationship building. Ability to build repeatable processes. Strong presentation and communication skills. Bachelor’s degree. Desirable 3‑5+ years experience in beauty. Search Engine Optimization (SEO) copywriting knowledge. Understanding of P&L planning, forecasting, and sales reporting. Vendor Management, with experience managing contracts and negotiating terms. Benefits Base Salary Range: $90,000 - $105,000. Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements. Coty’s global omni‑working policy provides the option to work up to 50% of your month remotely. Equal Employment Opportunities We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled. English - Please review the Notification of Equal Opportunity Rights poster Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo #J-18808-Ljbffr