Ecommerce Manager

Tilit is a chef-founded, design-driven workwear brand serving hospitality teams across restaurants, hotels, and foodservice. We operate with a lean, high-performing team and a strong focus on quality, functionality, and long-term partnerships. Role Overview The eCommerce Manager owns the day-to-day performance of Tilit’s Shopify site and key eCommerce partners, with a primary focus on merchandising, conversion optimization, and execution. This is a hands-on role for someone who is comfortable owning eCommerce in a lean environment and is motivated by improving the customer buying experience and driving revenue. Key Responsibilities Shopify & eCommerce Execution Own day-to-day management of the Shopify site, including products, collections, pricing, and merchandising Optimize homepage, collections, and product detail pages to improve conversion and clarity Ensure site accuracy, QA launches, and maintain a clean, intuitive shopping experience Manage product listings, content, and pricing for key eCommerce partners (e.g. Amazon, Sur La Table) Lifecycle Marketing Collaboration Partner with Tilit’s lifecycle marketing agency to communicate promotions, launches, and restocks Provide initial review of email creative for accuracy and alignment with site merchandising Monitor email platform and eCommerce performance metrics and flag insights or issues Translate customer feedback and support themes into site and merchandising improvements Revenue & Performance Ownership Own DTC revenue targets and weekly/monthly performance reporting Translate business goals into conversion, AOV, and retention strategies Partner with Finance and Leadership on forecasting, discounting impact, and margin tradeoffs Build and maintain a quarterly eCommerce growth roadmap Website Optimization & CRO Own conversion rate optimization strategy, including: PDP and PLP optimization Checkout flow Navigation and site structure Develop and execute a structured A/B testing roadmap and partner with Web Dev to execute Identify friction points using data (Triple Whale, GA, heatmaps) and turn insights into action Management of SEO agency partner and priorities. Management of website development agency partner and priorities. Merchandising & Digital Assortment Strategy Own on-site merchandising strategy, including: Collections Launch sequencing Bundles and upsells Ensure product storytelling aligns with brand voice while driving conversion Partner closely with Creative on homepage, PDPs, and campaign execution, with performance accountability Lifecycle & Retention Strategy Own lifecycle marketing strategy across email and SMS in collaboration with agency partner, including: Welcome Post-purchase Win-back VIP Define segmentation strategy (DTC vs B2B, repeat vs first-time, high-value customers) Partner with marketing agency on execution and QA Own Shopify ecosystem and app stack Evaluate ROI of tools and maintain data cleanliness Lead collaboration with developers, agencies, or internal resources on site improvements Ensure site health, including speed, mobile experience, and reliability Cross-Functional Leadership Work closely with: CX Team: insights from CX, returns data, customer feedback Ops & 3PL: inventory visibility and launch readiness Qualifications 3–6 years experience in eCommerce or DTC operations Strong, hands-on Shopify experience Solid merchandising and conversion optimization instincts Highly organized, detail-oriented, and proactive Comfortable working independently in a small team Experience in hospitality a plus What Success Looks Like Improved site conversion rate and buying experience Well-merchandised, accurate Shopify site Strong alignment between site experience and lifecycle communications Smooth execution across key eCommerce partners Type: Full-time Reports to: Chief Revenue Officer Work Environment: Hybrid (4 days in-office, 1 day remote) Salary range: $85,000 - $100,000; eligible for bonus #J-18808-Ljbffr