Senior Digital Marketing Manager

Job Description

Job Description

We are seeking a strategic and results-driven Senior Digital Marketing Manager to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate qualified leads, drive membership growth, and strengthen engagement within the CITIEA community. This role is responsible for overseeing digital advertising, email marketing, social media campaigns, marketing analytics, website performance, and vendor relationships to ensure all marketing initiatives align with organizational goals and business objectives.

The ideal candidate is a proactive leader with a hands-on approach, capable of managing multiple marketing channels, analyzing campaign performance, and implementing data-driven initiatives that support continued growth, member engagement, and overall network success.

Essential Duties and Responsibilities

Digital Advertising & Lead Generation

• Develop and execute digital marketing strategies focused on lead generation and customer acquisition.
• Manage and optimize paid advertising campaigns across Google, Meta (Facebook and Instagram), YouTube, LinkedIn, and other digital platforms.
• Monitor campaign performance and continuously improve cost per lead, conversion rates, and return on ad spend.
• Oversee audience targeting, campaign testing, and budget allocation.

Marketing Strategy

• Partner with leadership to establish digital marketing goals and growth initiatives.
• Develop quarterly and annual digital marketing plans.
• Identify new opportunities, channels, and technologies to increase market share and brand visibility.

Analytics & Reporting

• Track and report on key performance indicators (KPIs).
• Analyze campaign performance and provide actionable recommendations.
• Develop dashboards and reports to communicate results to leadership.
• Manage attribution tracking and conversion reporting.

Website & Conversion Optimization

• Oversee landing page strategy and conversion optimization initiatives.
• Collaborate with web development and creative teams to improve user experience and lead conversion.
• Ensure website content and campaigns align with marketing objectives.

Vendor & Agency Management

• Manage relationships with external agencies, freelancers, and technology vendors.
• Evaluate vendor performance and ensure marketing investments generate measurable results.
• Negotiate contracts and oversee project execution.

Marketing Operations

• Maintain marketing automation, tracking systems, and CRM integrations.
• Ensure accurate lead flow, campaign tracking, and reporting processes.
• Support data integrity and operational efficiency within marketing systems.

Leadership & Collaboration

• Serve as a key marketing resource for leadership and cross-functional teams.
• Collaborate with creative, sales, operations, and executive leadership.
• Mentor junior marketing staff and provide guidance on digital marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 5+ years of digital marketing experience.
• 3+ years of experience managing paid advertising campaigns and marketing strategy.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, and CRM platforms.
• Proven experience managing advertising budgets and driving measurable ROI.
• Strong analytical, project management, and communication skills.

Key Performance Indicators (KPIs)

• Cost per lead (CPL)
• Lead volume
• Conversion rate
• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
• Website conversion rate
• Marketing-attributed revenue
• Campaign ROI